by MagnoliaPR | Apr 23, 2026 | Childrens/Baby Brands, Press
Girls’ Life Magazine cover with Salish Matter, April/May 2026
Hello spring! We are thrilled to have two Blue Francis fine jewelry pieces for teens in the new issue of Girls’ Life! Check out the Blue Francis pink flower bangle and pearl bracelet in this dreamy Valley of the Dolls-inspired editorial.
Girls’ Life magazine with Blue Francis fine jewelry
View the entire issue at www.girlslife.com and news stands everywhere, and purchase the Blue Francis pieces at www.bluefrancis.com.
Interested in earned media for your brand as well? Magnolia Public Relations is currently accepting new lifestyle, fashion & family brand clients for the season – please email [email protected] for details or book a call directly at www.calendly.com/magnoliapr
by MagnoliaPR | Apr 13, 2026 | Childrens/Baby Brands, Press
AI results from earned media coverage for children’s swimwear client
What do people see online when they look up your brand? Ideally, it’s press mentions in top tier and niche media lending credibility and trust in your brand. Public relations and earned media is an important tool to show up in AI search results. Earned media, which means unpaid press from trusted third party sources like media outlets, shows up in AI citations much higher than paid media (advertisements).
Muck Rack recently shared this data on earned media and AI visibility:
- 95% of AI citations come from non-paid media
- 89% come from earned media and 27% come from journalistic content
- 49% of citations for recent queries originate from journalistic content
“Does our earned work actually influence what people see?
The short answer: yes, more than ever.
LLMs (Large Language Models) are trained to look for signals of trust. They pull from the stories you help bring to life: the reporting you secure, the expert commentary you develop, the clarity and consistency you build over time. Those earned signals are what models rely on when summarizing an industry, comparing competitors or explaining who leads in a category.”
Since 2006, Magnolia Public Relations has secured top tier & niche earned media for their lifestyle, fashion, and family brand and expert clients. Examples include: Today Show, Real Simple, Better Homes & Gardens, The Bump, What To Expect, Parents, Verywell Family, Well+Good, WSJ, Insider, Fast Company, CBS, CNN Underscored, Southern Living, People, USA Today, Goop, Business Insider, Forbes, and Byrdie, to name a few.
Magnolia PR takes a sustained, strategic long-term approach to media outreach, creating consistent earned media opportunities for their clients to build trust and credibility among their target markets. Interested in showing up in AI citations and search? Email [email protected] or book a call at www.calendly.com/magnoliapr to discuss the options.
by MagnoliaPR | Mar 10, 2026 | Childrens/Baby Brands, Press
It’s been a busy and rewarding start to 2026 (check our Instagram for daily details!) – but we have room for 1-2 new clients interested in upping their PR plan this year. The season of renewal is the perfect time to start building brand awareness & credibility with public relations.
Earned media is even more critical in the age of AI and constantly changing algorithms – being visible (and searchable) is key to reach your target audience and earn their trust. Being where your ideal clients are looking, consistently, is crucial. Digital PR, creative collaborations, influencer relations, trade shows, media relations, strategic public relations…It all plays a part in a comprehensive public relations plan that keeps your brand top of mind.
Magnolia PR is accepting new brands + experts in the lifestyle, fashion & family categories – including children’s wear, footwear, swimwear, tween, family goods/services, gift, and experts in the fashion & lifestyle realm. To learn more, please email [email protected] or book a call directly on www.calendly.com/magnoliapr
by MagnoliaPR | Feb 24, 2026 | Childrens/Baby Brands, Press
How do we maintain healthy friendships in hectic times? The German friendship ritual of Stammtisch is explored in this Real Simple article, with expert insight from client Hillary Schoninger, LCSW. Learn all about this fascinating concept here.
by MagnoliaPR | Dec 17, 2025 | Childrens/Baby Brands, Press
As end of year finals approach, New Jersey Family Magazine tapped our expert clients Parenting Pathfinders and Hillary Schoninger, LCSW, for tips on how children can tackle test stress.
You’ll find the full article in the December 2025 issue on news stands in the tri-state area as well as digitally here.
Interested in public relations for your brand in 2026? We are currently accepting new clients in the lifestyle, fashion, and family categories. From experts to newly emerging and established brands, we’ve successfully help build brands with sustained brand awareness and media since 2006. From the Today Show to Parents to micro-influencers, our clients are consistently seen where their target markets are looking.
Schedule a call today at www.calendly.com/magnoliapr to explore the best options for your media goals.
by MagnoliaPR | Aug 11, 2025 | Childrens/Baby Brands, Press
While it’s still summertime and back to school is on the horizon, the media is busy planning winter holiday gift guides for everyone on your list. Traditionally, these impactful gift guides are sourced in the summertime up until the first half of December (love last minute gift guides!). This means brands should prepare for their holiday gift guide outreach now.
What makes a brand an easy fit for those holiday gift guides? Here’s a few of our expert tips:
- Make sure it’s actually gift-worthy. It may seem like a no-brainer, but objectively look at a product and decide if it’s truly relevant for a gift guide. Perhaps it’s not a universal fit for every guide, but for a specialized audience it is. Think of your brand’s positioning and target markets, goal media coverage, what sets it apart, the hook for why it’s a must-have gift this season. Example: certified organic, fair trade luxury pajamas – perfect for the discerning consumer looking to lower their carbon footprint without sacrificing comfort or luxe style.
- Editors love brands that give back. Whether it’s a percentage of proceeds donated to an aligned charity or the buy one, give one model, the media champions brands that have a charitable tie-in during the holidays. Ideally this is part of the brand’s overall ethos and year-round mission – perhaps with an added push for the holiday season. Sponsoring a Toys for Tots drive, partnering with a local organization, or sharing more about the charitable impact the brand has made over the years – all of these giving back stories should be a part of your messaging.
- Make sure you have your assets ready to go. While it’s sometimes tricky if the holiday inventory hasn’t arrived just yet, having professional, high resolution imagery (product and lifestyle) ready to send to the media is important. Ideally physical samples as well to send for review and in-house shoots with the media. Be ready to overnight samples or have Magnolia PR handle this necessary task.
- Clearly communicate the necessary facts. Keep it concise – don’t task the media with hunting down the information they need to know in order to cover your brand. This includes: retail pricing, where to buy, important shipping dates/deadlines for the holidays, affiliate network details, and who they can contact for more information and samples.
- Consistently communicate your gift offerings & multiple press-worthy angles. One pitch may land gift guide coverage, but amplify your impact by coming up with several creative pitches to hit other categories. Editors often do $__ and under gift guides, brands that give back, eco-friendly, luxury, holiday party fashion, local/regional, gifts for specific age groups, etc. Tailoring your pitches to reflect the media outlets you’re targeting and the writer’s beat is key.
- Affiliate networks. Virtually all publishers utilize affiliate networks for revenue share now. If you are targeting digital commerce articles, you will need to be on an affiliate network like Awin/ShareASale or Amazon. We can help guide you on this process.
With our proprietary, vetted holiday gift guide media lists ready to go and established media connections from our nearly 2 decades in business, Magnolia Public Relations is here to help with your gift guide media coverage goals and overall PR strategy. Schedule a time to discuss here or email [email protected] to get started.
