AI results from earned media coverage for children’s swimwear client
What do people see online when they look up your brand? Ideally, it’s press mentions in top tier and niche media lending credibility and trust in your brand. Public relations and earned media is an important tool to show up in AI search results. Earned media, which means unpaid press from trusted third party sources like media outlets, shows up in AI citations much higher than paid media (advertisements).
Muck Rack recently shared this data on earned media and AI visibility:
- 95% of AI citations come from non-paid media
- 89% come from earned media and 27% come from journalistic content
- 49% of citations for recent queries originate from journalistic content
“Does our earned work actually influence what people see?
The short answer: yes, more than ever.
LLMs (Large Language Models) are trained to look for signals of trust. They pull from the stories you help bring to life: the reporting you secure, the expert commentary you develop, the clarity and consistency you build over time. Those earned signals are what models rely on when summarizing an industry, comparing competitors or explaining who leads in a category.”
Since 2006, Magnolia Public Relations has secured top tier & niche earned media for their lifestyle, fashion, and family brand and expert clients. Examples include: Today Show, Real Simple, Better Homes & Gardens, The Bump, What To Expect, Parents, Verywell Family, Well+Good, WSJ, Insider, Fast Company, CBS, CNN Underscored, Southern Living, People, USA Today, Goop, Business Insider, Forbes, and Byrdie, to name a few.
Magnolia PR takes a sustained, strategic long-term approach to media outreach, creating consistent earned media opportunities for their clients to build trust and credibility among their target markets. Interested in showing up in AI citations and search? Email [email protected] or book a call at www.calendly.com/magnoliapr to discuss the options.