by MagnoliaPR | Aug 2, 2025 | Childrens/Baby Brands, Press
As we enter the last five months of 2025, we’re answering your most frequently asked questions about public relations so far this year. From AI to affiliate networks, the PR industry is constantly evolving to reflect a changing media landscape.
Is public relations still important in 2025?
Yes! Building a solid foundation with consistent brand visibility and trust will never go out of style. PR has evolved to entail more than traditional tactics – we recommend a vital mix of media relations as well as a custom strategic PR strategy based on your precise PR objectives and goals – this may include influencer seeding, thought leadership, product placement, cross-promotions, and aligned partnerships. Artificial intelligence means earned media and third party mentions from trusted sources is a vital necessity to remain at the top of search results on Google and AI platforms like ChatGPT.
What’s new for PR in 2025?
With the rise of artificial intelligence (AI), earned media is even more valuable:
“When someone asks about your company, they no longer receive a list of websites. Instead, they get a synthesized narrative – an AI-generated perspective drawn from countless sources, delivered with the authoritative voice of an “objective” expert.
Over 90% of AI visibility is driven by citations from earned media – a statistic that should electrify every communications professional. This doesn’t even include top-tier media outlets like CNN and the New York Times, which have banned Gen AI. This 90% number is staggering. And who understands earned media more than PR.
In 2024, SEO was a $75 billion industry. I’m sorry to SEO, but PR is the new SEO and public relations can take the lead.” Source
Prioritizing PR and earned media for the rest of 2025 will be crucial to cultivate search results that connect you to your ideal audiences and customers.
When should we start PR to get into holiday gift guides?
Winter holiday gift guides are traditionally sourced in the summertime up until early December, so we recommend starting now for the best outcomes. Longer lead publications like print magazines and heavily researched guides are currently requesting samples and information now, and there will be a steady flow of inbound and outbound media opportunities through wintertime. If you have gift-ready items or services, we’d love to assist with securing media coverage.
Do we need to be on an affiliate network?
We recommend brands join an affiliate network when it makes sense with their business model/ecommerce strategy. Being on an affiliate network (like ShareASale/Skimlinks or Amazon’s built-in network) will provide more trackable opportunities for commerce coverage in media outlets that use affiliate programs for revenue share. Whenever you see an article by a “commerce reporter” with a list of different brands they recommend, they’re all available on affiliate networks.
Why choose Magnolia PR?
Since 2006, Magnolia PR has been a trusted boutique public relations agency for newly emerging and established brands. We have a deep knowledge of the industry and valuable media relationships we share with our lifestyle PR clients. From successfully representing lifestyle to kids fashion to family brands, we aim to be a long-term partner for brands and experts looking to build sustainable brand awareness through simple strategy and top tier & niche media relations.
Interested in learning more? Schedule a call here or email [email protected]. Happy August!
by MagnoliaPR | Jul 22, 2025 | Childrens/Baby Brands, Press
Hello NYC! We are looking forward to being in the city for the Playtime New York and Children’s Show trade shows for children’s fashion and lifestyle brands from July 27 to 30, 2025. Trade shows are an optimal way to see what’s in store for upcoming seasons, spot micro-trends and must-haves, as well as authentically connect with fellow designers, sales showrooms, stylists, creatives, media, and retail buyers.
If you will be attending, exhibiting, or simply in Manhattan, we would love to meet you in person (or virtually) and connect! Please email [email protected] to coordinate – hope to see you there!
by MagnoliaPR | Jul 21, 2025 | Childrens/Baby Brands, Press
It’s officially the height of summertime, which means Magnolia PR is opening the doors for fresh new clients. Summer is the perfect time to start and take advantage of timely seasonal stories (think summer road trips, back to school shopping, fall previews…) as well as fall/winter media opportunities to end 2025 strong. And yes – the media traditionally starts to source for winter holiday gift guides in the summer!
With AI and Large Language Models (LLMs) reshaping the nature of search results, earned media from top tier and niche digital media is even more important for brand visibility and discovery. Having trusted third parties (i.e. high quality media outlets in your desired target markets) mentioning and recommending your brand is crucial as artificial intelligence transforms the industry and places an even greater emphasis on earned media over paid media.
We are open to longer-term retainer clients as well as shorter term projects if they align with our core competencies and interests. We specialize in lifestyle, fashion, and family-oriented brands + experts, including children’s apparel and accessories brands, parenting experts, women’s fashion experts, footwear, tween/teen fashion, lifestyle brands, founders, and more.
With over 20 years of experience in public relations, Magnolia PR is well-versed in traditional and new media relations strategy and implementation, reputation management, organic SEO, earned media, paid media, product placement, brand launches, trade press, trade shows, influencer relations…We work with brands worldwide, from newly launching to more established brands needing a refresh or additional support.
We look forward to hearing from you and exploring how we can partner. Interested in learning more? Please schedule a call at www.calendly.com/magnoliapr or reach out via email to [email protected].
by MagnoliaPR | Jul 7, 2025 | Childrens/Baby Brands, Press
Amazon Prime Day Deals are here and Momcozy is offering a few special promotions for new moms and babies, as seen on Denver 7’s Mile High Living. With a focus on comfort and convenience, Momcozy offers innovative solutions and a wide array of helpful products for families worldwide.
View the entire segment here.
by MagnoliaPR | Jun 18, 2025 | Childrens/Baby Brands, Press
We recently started working with Fernanda Read on her launch of At The Top But Not Alone, an initiative focused on building community through luxury travel with likeminded founders. You may remember Fernanda from her mommy & me label The Matching Dots which Magnolia PR successfully represented several years ago. After selling the brand and focusing on new ventures in real estate and entrepreneurship, she reached out to spread the world on At The Top But Not Alone.
Learn all about Fernanda’s new labor of love in Babiekins Magazine‘s blog feature here.
Interested in earned media coverage for your venture? Send us an email at [email protected] or schedule a complimentary call here.
Happy Summer!
by MagnoliaPR | May 31, 2025 | Childrens/Baby Brands, Press
AARP tapped client Parenting Pathfinders to share actionable tips on how grandparents can boost their grandchildren’s confidence.
Read the article here.
Interested in how to share your expertise in the media as well? We are currently accepting new expert clients, book a complimentary call today here.
