(April 5, 2022) – SleepOvation Baby is honored to announce they have been awarded a 2022 National Parenting Product Awards for their baby mattress that is pending FDA approval. For over three decades, the National Parenting Product (NAPPA) Awards have vetted the highest quality products for families through special evaluations and rigorous product testing. As one of the longest running and most trusted awards programs in the country, SleepOvation Baby is proud to be recognized by NAPPA for their innovative mattress design.
Founded in 2017, SleepOvation Baby mattress is unlike any other crib mattress on the market. This patented mattress is specifically designed to prevent positional plagiocephaly, commonly known as flat head syndrome, which develops when an infant’s soft skull becomes flattened in one area due to repeated pressure. Studies indicate 20 to 30 percent of babies who sleep on their back will develop this disorder.
In 1993, the American Academy of Pediatrics (AAP) recommended parents place their babies flat on their back while sleeping in order to reduce Sudden Infant Death Syndrome (SIDS). “An unintended consequence in the battle against SIDS resulted in an epidemic in positional plagiocephaly for infants,” said Richard Codos, Founder of SleepOvation Baby and its parent company SleepOvation. “We’re committed to using our science and technology to prevent flat heads in newborns through our baby mattress. We are the only crib mattress seeking FDA approval to prevent plagiocephaly. We are thrilled to be recognized by NAPPA with a ‘best for baby’ award and our efforts to have no infants develop plagiocephaly while sleeping on our mattress.”
While AAP’s efforts, as well as new infant mattress firmness tests and standards implemented by the Consumer Product Safety Commission (CPSC), reduced SIDS by 50% to 65%, positional plagiocephaly cases increased by 400 to 600 percent. After seeing these startling statistics, SleepOvation set out to design a special mattress that would reduce pressure on soft and malleable baby heads and meet (or exceed) all safety standards for infants who typically sleep over 17 hours a day.
Using their innovative “700 Tiny Mattress” patented spring and cushion technology; SleepOvation Baby created a mattress to meet the unique needs of infants and toddlers. This mattress provides skull pressure protection and keeps the spine properly aligned. The interior mattress core has built-in air channels, which makes the mattress breathable, as well as help with temperature regulation. SleepOvation Baby has a convenient two-stage design with one side geared for infants and the flip side tailored for toddlers. The mattress, available in standard and mini sizes retailing for $375 and $475, comes with a removable and washable cover.
SleepOvation Baby mattresses are exclusively made in America at their Wharton, New Jersey factory using only American-sourced materials. In addition, their mattress cover fabrics carry the OEKO-TEX® STANDARD 100 label, which certifies every fabric component of this mattress has been tested for harmful substances. To learn more about SleepOvation Baby and its NAPPA award-winning baby mattress, please visit www.sleepovationbaby.com.
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Adrienne Dorsey
Magnolia Public Relations