Minnow + Mars’ joggers were featured on News 8’s Good Morning Connecticut this morning- check out the fun DIY kids fashion craft segment here!
These casual black joggers make a great foundation for embellishments & patches, and can be ordered at www.minnowandmars.com.
Helping others for the holidays- Santa definitely approves! Thank you Poster Child Magazine for featuring Bestaroo‘s holiday pajamas that give back. Read the blog here.
The Canines for Disabled Kids Scholarship fund provides scholarships of up to $5,000 to children 18 and under who are receiving service dogs. These scholarships offset the cost of dogs for kids with physical or psychological disabilities. 100% of the donated funds will go toward scholarships, which are rewarded quarterly to children across the country. Your purchase will help us to increase independence for children with disabilities and their families by supporting the creation of child-canine service teams.
The debut issue of Southern Motherhood Magazine is here & features several pages of Minnow + Mars! Known for their stylish, on trend styles for kids, www.minnowandmars.com is a leading e-commerce destination for affordable children’s fashion.
This new print & digital publication is geared for the modern southern mom. To view the entire editorial on the farm, go here.
The newest issue of Big City Kids Magazine features Roco Clothing! Founded in 2012 to showcase all things stylish & trendy in miniature, BCK is a print & digital publication for Europe & America. To learn more, browse their Instagram feed here and their print publications here.
To see Roco Clothing‘s special occasionwear for children, visit www.rococlothing.com.
We were honored to be quoted in the respected Ragan publication PR Daily on the future of the fashion PR industry- here’s our quote from the article, which you can read in its entirety here.
“Successful PR campaigns need to pull on traditional, online, digital and influencer elements to make an impact.”
Adrienne Dorsey, founder of Magnolia PR, agrees, “Relying on one component—like paid influencers—to carry your whole campaign will be phased out.”
Speaking of influence, experts agree that we’ve hit a saturation point when it comes to influencer marketing.
There is growing frustration with both the lack of regulation with regard to budget expectations and how brands desire to work with certain influencers based on follower numbers alone as opposed to authentic brand alignment.
“Brands mistakenly invest their funds with influencers who don’t resonate with their target audience,” Dorsey continues. “We advise brands to focus on influencers that may not have millions of followers, but appeal to their specific demographic, have real engaged followers and reflect the brand’s aesthetic and values.”
In a digital world where the expectation is that more followers equals more reach and results, agencies and clients can easily lose sight of where and with whom brands can create the most impact. Savvy communicators should remember that quality over quantity is key.
This approach is working well for Magnolia PR client, Roco Clothing, who enlisted micro-influencer Aria de Chicchis to wear the label at several New York Fashion Week 2018 events. De Chicchis was photographed by paparazzi and with celebrities like Paris Hilton and stylist June Ambrose. These results successfully aligned with the company’s overall goal to help the UK-based brand “be a part of iconic NYFW as they further expand in the US market.”
Thank you PR Daily! To learn more about our services and how we can help your brand, please contact us today at [email protected].
Minnow + Mars is featured in a full page fashion editorial for Girls’ Life Magazine! The October/November issue showcases their trendy tribal open cardigan, available here.
Girls’ Life Magazine is the #1 magazine for tween & teen girls with a readership of over 2 million.
New York City-based Minnow + Mars is focused on trend-driven, affordable clothing & accessories for children & women. To view their current offerings, please visit www.minnowandmars.com.