by MagnoliaPR | Feb 24, 2023 | Childrens/Baby Brands, Press
The newly launched KIDS MODAPORTUGAL initiative is an international promotional campaign underscoring the dynamism and distinction of Portuguese children’s fashion brands in a competitive global market. Aware of this sub-sector’s relevance in the national clothing industry, this project was authored by the Textile Intelligence Center (CENIT) in partnership with the National Association of Clothing and Apparel Industry (ANIVEC).
KIDS MODAPORTUGAL is represented by a group of eight brands that have embraced the
challenge, together with CENIT, of presenting the diversity of the nation’s offerings. The campaign aims to show the dynamism of an entire sector that includes approximately five dozen brands displaying strong international expression and recognition. With a strong focus on sustainability, these eight Portuguese brands – Baby Gi, Knot, Laranjinha, Play Up, Pureté, Snug, Wedoble and Wolf&Rita – are the protagonists of the campaign and represent a whole movement concerned with the positive impact fashion can have on the environment, people, and the economy.
TOGETHER FOR THE FUTURE is the launch motto where Portuguese brands are committed to a safer and more sustainable future. All communication was inspired by the theme of sustainability, future, and union. This digital showcase as well as campaign video are available at www.kidsmodaportugal.pt.
The Portuguese textile and clothing sector is experiencing a moment of transformation to which the children’s clothing sub-sector is no stranger. Today, this industry represents one of the main development drivers in the country, with the children’s clothing sub-sector being one of the most dynamic, as evidenced by the constant launch of new brands. The Portuguese clothing sector has played a leading role in one of the main transformations of the country’s industrial and business fabric.
Due to its sustainability and spirit of innovation in the baby & children’s clothing space, this sub-sector boasts a strong export component. According to CENIT estimates, only 16 percent of the national production of children’s clothing is directed to domestic trade. Estimates suggest that the corresponding turnover, exclusively for the children’s clothing manufacturing sub-sector, is around 600 million Euros, increasing by around 6% between 2019 and 2021.
Believing unity is strength, these brands have come together in search of greater
appreciation with a unique Portuguese Production seal associated with sustainability on a global level. Thus, KIDS MODAPORTUGAL was born with a narrow focus on the B2B growth of high-quality baby & children’s apparel brands, inviting international buyers and distributors to discover the growing appreciation of Portuguese quality. Join KIDS MODAPORTUGAL at their hashtag motto #togetherforthefuture.
KIDS MODAPORTUGAL is promoted by CENIT in partnership with ANIVEC
and co-financed by the European Regional Development Fund through the Portugal 2020
Competitiveness and Internationalisation Operational Program.
To learn more about KIDS MODAPORTUGAL, visit www.kidsmodaportugal.pt.
by MagnoliaPR | Jan 14, 2023 | Childrens/Baby Brands, Press
Thank you CBS Austin for including the Kidly app in their recent New Year segment! Kidly is focused on nurturing young readers and even has screen-free listening options perfect for bedtime. Watch the entire segment here.
by MagnoliaPR | Dec 12, 2022 | Childrens/Baby Brands, Press
After successfully launching their reading platform app for kids in November 2021, Kidly continues to grow and add to their vast library of research-backed children’s stories. Designed for children ages 4 to 12, Kidly remains focused on providing high-quality read-aloud stories and illustrations on a diverse array of timely themes, including sustainability, mindfulness, and social responsibility.
The world is getting smaller and smarter with technology each day. The children of this generation have greater awareness of the world around them than prior generations. In short, they know better and have a better sense of things. We couldn’t tell them the same old stories in the same old way. Kidly aims to support kids in being global citizens, understanding the importance of different cultures and diversity, and respecting the planet and each other to create a better world.
Story topics are varied and range from nature and the world; family and friendship; fun and adventure; science, technology and art; choice stories where children select the story’s path; to philosophy for children. With over 200 stories available in the Kidly library, children can use the read aloud option to listen and follow along to stories or opt to read the text on their own. Professional illustrations created by in-house artists and art directors help further keep children engaged during story time.
Kidly strikes a delicate balance between fun and educational with straightforward, kid-friendly language and concepts approved by child psychologists and child development experts. The illustrated story app was recently awarded with the Pedagogical Quality Certificate from the world-renowned Education Alliance Finland. This certificate ensures safe and high-quality screen time for kids based on Kidly’s unique learning goals, pedagogical approach and usability. Kidly further sets itself apart from other apps for kids by providing an ad-free, distraction-free experience and an emphasis on providing age-appropriate original content.
“We want to make Kidly accessible for all kids around the world,” said the CEO of Kidly. “Part of this accessibility, besides mobility and portability, is offering content in several languages.”
For parents and caregivers desiring less screen-time, Kidly offers read-aloud stories for easy listening, including bedtime stories and meditations to help children unwind. Research indicates meditation helps children build a valuable skill set to manage stress, improve sleep, and boost creativity.
Kidly is available for download on the App Store and Google Play with free and premium paid subscription options, as well as a free seven-day trial. To learn more, please click here to download Kidly or visit www.gokidly.com.
by MagnoliaPR | Aug 15, 2022 | Childrens/Baby Brands, Press, Uncategorized
As children start heading back to school this month, the timely topic of bullying is addressed in Verywell Mind, featuring expert insight from our client Parenting Pathfinders‘ founder Michelle Felder, LCSW. Read the article here.
Verywell Mind is a part of the Dotdash Meredith family and an award-winning resource for trustworthy and current information on mental health topics serving over 150 million readers every year.
We are currently accepting new expert clients for opportunities like these in the fashion & lifestyle categories, please contact us today here.
by MagnoliaPR | Jul 13, 2022 | Childrens/Baby Brands, Press
Client Parenting Pathfinders‘ Michelle Felder, a licensed clinical social worker and therapist, shares her insight on strollers for children in a recent Yahoo article.
Read here.
by MagnoliaPR | Jun 28, 2022 | Childrens/Baby Brands, Press
Boardies was featured on CBS Austin‘s summer essentials segment – their swimwear for the whole family is perfect for staying cool at Austin’s many lakes and watering holes. The award-winning U.K. brand is sold at Nordstrom and other fine retailers across the U.S., with Texas being one of its bestselling regions.
View the segment here.
