A sampling of client press coverage in 2023
As we spring forward and get ready to usher in the official start of the season, we’re now accepting new public relations clients. Spring is an ideal time to start public relations outreach – why? It’s the season where you plant the seeds for ongoing media coverage & brand visibility for an abundant summer of growth and opportunity. It’s time to shake off the winter blues and step into your media darling era.
Our Core Services Include:
Earned Media Relations: We connect our clients to key top tier + niche media outlets that are a fit for their specific PR objectives and target markets. This means we strategically build relationships and pitch our clients for inclusion in earned media opportunities (this includes SEO-friendly lists and roundups, reviews, features, expert quotes, podcasts, television segments, and more). Being in business since 2006 with deep relationships and media connections, we routinely receive inbound media requests as well which means optimal media coverage for our clients.
Earned media examples from 2023 for Magnolia Public Relations clients.
Influencer Seeding: Getting your brand in front of the right audiences and consumers in the age of social media is part of our public relations strategy. We work with vetted influencers and tastemakers to share our brands authentically to their respective audiences through seeding/gifting opportunities and collaborations. We also coordinate participation in influencer activations and cross-promotional opportunities.
Thought Leadership & Expert Positioning: If you are a CEO or expert looking to build your brand through consistent media coverage, thought leadership is for you. Whether you’re a lifestyle expert interested in being quoted in In Style about winter jackets or a parenting therapist wanting to share child-rearing advice for families in Parents, we connect you to your desired media through strategic outreach and positioning. Launced in 2020, this is a rapidly growing service category that can be bundled with other services. Our clients are receiving top tier press and opportunities – one was chosen for the DotDash Meredith Verywell Family review board thanks to our pitch.
We specialize in lifestyle, fashion, and kids/family categories. From children’s apparel to footwear to accessories to experts, we have vast experience and media resources. Chances are, we can serve your specific niche or will refer you to the right connection.
Currently, we’re working on immediate media requests, including Easter and other evergreen seasonal stories – spring cleaning, wardrobe refreshes, new spring/summer collection launches, etc. Longer lead publications are seeking summertime essentials and (soon!) back to school stories will be top of mind. Year-round, we’re always receiving requests from top tier + niche media outlets and would love to feature your brand.
Another reason to start PR in the spring: winter holiday gift guides are traditionally sourced in the summertime. Now is the time to lay the foundation for a successful rest of 2024 with sustained earned media and strategic public relations with Magnolia Public Relations. Interested? Please send us an email here or schedule a mini consultation here.
