by MagnoliaPR | Mar 25, 2016 | Childrens/Baby Brands, Press



Growing up in India, Lil’ Trunks clothing designer Sush Uptala was mesmerized by the majestic painted elephants at temples and festivals. The magical mother & child bond of these large creatures inspired Sush as she set out to create a baby & children’s collection highlighting the vibrant beauty of her homeland.
“At every nook and corner you see color from flowers, fresh fruits and vegetables, spices, saris, Bollywood billboards,” said Sush, who studied at the Fashion Institute of Technology and now resides in Southern California. “I want to bring small elements of my childhood form India into everyday children’s wear fashion.”


Available in sizes from newborn up to 4T, Lil’ Trunks’ spring/summer collection is a bouquet of Indian summer flower prints- hibiscus, lotus, and dahlias- on classic silhouettes. Rompers with ruffled edges, empire-waisted dresses with Peter Pan collars, and sleeveless woven Bubbles come in an array of limes, corals, and berry patterns. Boys styles add a dash of Indian street scenes with rickshaw and tuk tuk prints. Styles retail for $18 to $65.
Lil Trunks’ Fall ’16 collection will feature rangoli, an Indian artform where intricate patterns are created using rice, colored sand, and flowers petals on living room floors and courtyards during festivals. Tunics and dresses in denim, corduroy, and kits will feature rangoli-inspired embroidered motifs.



To learn more and view the current collection, visit www.liltrunks.com.
by MagnoliaPR | Mar 10, 2016 | Childrens/Baby Brands, Press

Earnshaw’s Magazine wrote a beautiful feature on Infantium Victoria, our newest European client. Read all about how they are inspired by fairytales and darker hues here.
by MagnoliaPR | Feb 9, 2016 | Childrens/Baby Brands, Press, Uncategorized

As winter lingers, cabin fever may be setting in…The February issue of Earnshaw’s shares a few stylish finds for chilly weather, including Wyatt Lily‘s faux fur vest!
To purchase, visit www.wyattlily.com.
by MagnoliaPR | Feb 9, 2016 | Childrens/Baby Brands, Press

February is here and we’re excited for spring’s impending arrival! The new issue of Earnshaw’s Magazine profiles Lili Collection Shoes in their Fresh Finds section- a collection created by Megan Linke when she couldn’t find high-quality, made in the USA shoes for her son Liam.
Lili Collection Shoes will be at ENK Children’s Club next month in NYC as well!
To view the entire issue of Earnshaw’s, visit www.earnshaws.com.
by MagnoliaPR | Jan 12, 2016 | Childrens/Baby Brands, Press

Wyatt Lily NYC is profiled in the New Year issue of Child Model Magazine– owner/designer Rachel Uchitel shares her inspiration behind the Upper West Side boutique (daughter Wyatt!), the playground-friendly signature collection, and her new children’s book Wyatt Lily in the City.
Learn more at www.childmodelmagazine.com and view the editorial featuring the Wyatt Lily NYC signature collection by Tammie Terveen Photography below!

by MagnoliaPR | Jan 12, 2016 | Childrens/Baby Brands, Press




The New Year means a fresh start and fresh press…The January issue of Earnshaw’s Magazine features Lili Collection Shoes in their animal print-inspired On Trend page as well as Oil & Water rainwear in their outerwear editorial. We love the Chinatown backdrop!
To view the entire issue, visit www.earnshaws.com.