The newest issue of Big City Kids Magazine features Roco Clothing! Founded in 2012 to showcase all things stylish & trendy in miniature, BCK is a print & digital publication for Europe & America. To learn more, browse their Instagram feed here and their print publications here.
To see Roco Clothing‘s special occasionwear for children, visit www.rococlothing.com.
We were honored to be quoted in the respected Ragan publication PR Daily on the future of the fashion PR industry- here’s our quote from the article, which you can read in its entirety here.
“Successful PR campaigns need to pull on traditional, online, digital and influencer elements to make an impact.”
Adrienne Dorsey, founder of Magnolia PR, agrees, “Relying on one component—like paid influencers—to carry your whole campaign will be phased out.”
Speaking of influence, experts agree that we’ve hit a saturation point when it comes to influencer marketing.
There is growing frustration with both the lack of regulation with regard to budget expectations and how brands desire to work with certain influencers based on follower numbers alone as opposed to authentic brand alignment.
“Brands mistakenly invest their funds with influencers who don’t resonate with their target audience,” Dorsey continues. “We advise brands to focus on influencers that may not have millions of followers, but appeal to their specific demographic, have real engaged followers and reflect the brand’s aesthetic and values.”
In a digital world where the expectation is that more followers equals more reach and results, agencies and clients can easily lose sight of where and with whom brands can create the most impact. Savvy communicators should remember that quality over quantity is key.
This approach is working well for Magnolia PR client, Roco Clothing, who enlisted micro-influencer Aria de Chicchis to wear the label at several New York Fashion Week 2018 events. De Chicchis was photographed by paparazzi and with celebrities like Paris Hilton and stylist June Ambrose. These results successfully aligned with the company’s overall goal to help the UK-based brand “be a part of iconic NYFW as they further expand in the US market.”
Thank you PR Daily! To learn more about our services and how we can help your brand, please contact us today at [email protected].
Minnow + Mars is featured in a full page fashion editorial for Girls’ Life Magazine! The October/November issue showcases their trendy tribal open cardigan, available here.
Girls’ Life Magazine is the #1 magazine for tween & teen girls with a readership of over 2 million.
New York City-based Minnow + Mars is focused on trend-driven, affordable clothing & accessories for children & women. To view their current offerings, please visit www.minnowandmars.com.
The September issue of Austin Monthly features Rockease! Regional press is a great PR strategy when you have local ties to a community or are sold at brick & mortar boutiques in a particular area. (Crediting a local store helps generate interest and sales for your brand at their store- win/win!)
A few Austin Monthly stats:
“Reaching more than 140,000 readers per issue, this urban lifestyle magazine brims with creative and intelligently written columns, personality profiles, useful resource guides and riveting features. Austin Monthly captures the attention of our readers with insightful articles that keep them up-to-date. From stories and listings on events, fashion, shopping, dining, the arts and business to columns, restaurant reviews and reflective personal essays, Austin Monthly tells the story of our home.
In both content and style, Austin Monthly aggressively targets a readership of financially successful, well-educated, well-traveled professionals who are in the prime of their lives and at the peak of personal consumption.”
To learn more about Rockease, an Austin start-up that has a patent-pending portable rocking chair device, visit www.rockease.com.
Roco Clothing was spotted at New York Fashion Week on tiny trendsetters, including Aria de Chicchis. Aria attended A-list NYFW runway shows and mingled with the likes of Paris Hilton, June Ambrose, and Miss J Alexander– yes we’re a bit envious! Pairing Roco Suits with fashionable accessories, Aria effortlessly showed suits are suited for girls too.
To learn more about Roco Clothing, an established children’s formalwear brand from the United Kingdom that’s available in the U.S. & worldwide, please visit www.rococlothing.com.
As many children head back to the classroom this month, Fox 5 San Diego offered a few trendy back to school style picks from Minnow + Mars and Lili Collection Shoes!
To view the entire segment and learn more about the brands, go here.