by MagnoliaPR | Dec 17, 2025 | Childrens/Baby Brands, Press
As end of year finals approach, New Jersey Family Magazine tapped our expert clients Parenting Pathfinders and Hillary Schoninger, LCSW, for tips on how children can tackle test stress.
You’ll find the full article in the December 2025 issue on news stands in the tri-state area as well as digitally here.
Interested in public relations for your brand in 2026? We are currently accepting new clients in the lifestyle, fashion, and family categories. From experts to newly emerging and established brands, we’ve successfully help build brands with sustained brand awareness and media since 2006. From the Today Show to Parents to micro-influencers, our clients are consistently seen where their target markets are looking.
Schedule a call today at www.calendly.com/magnoliapr to explore the best options for your media goals.
by MagnoliaPR | Aug 11, 2025 | Childrens/Baby Brands, Press
While it’s still summertime and back to school is on the horizon, the media is busy planning winter holiday gift guides for everyone on your list. Traditionally, these impactful gift guides are sourced in the summertime up until the first half of December (love last minute gift guides!). This means brands should prepare for their holiday gift guide outreach now.
What makes a brand an easy fit for those holiday gift guides? Here’s a few of our expert tips:
- Make sure it’s actually gift-worthy. It may seem like a no-brainer, but objectively look at a product and decide if it’s truly relevant for a gift guide. Perhaps it’s not a universal fit for every guide, but for a specialized audience it is. Think of your brand’s positioning and target markets, goal media coverage, what sets it apart, the hook for why it’s a must-have gift this season. Example: certified organic, fair trade luxury pajamas – perfect for the discerning consumer looking to lower their carbon footprint without sacrificing comfort or luxe style.
- Editors love brands that give back. Whether it’s a percentage of proceeds donated to an aligned charity or the buy one, give one model, the media champions brands that have a charitable tie-in during the holidays. Ideally this is part of the brand’s overall ethos and year-round mission – perhaps with an added push for the holiday season. Sponsoring a Toys for Tots drive, partnering with a local organization, or sharing more about the charitable impact the brand has made over the years – all of these giving back stories should be a part of your messaging.
- Make sure you have your assets ready to go. While it’s sometimes tricky if the holiday inventory hasn’t arrived just yet, having professional, high resolution imagery (product and lifestyle) ready to send to the media is important. Ideally physical samples as well to send for review and in-house shoots with the media. Be ready to overnight samples or have Magnolia PR handle this necessary task.
- Clearly communicate the necessary facts. Keep it concise – don’t task the media with hunting down the information they need to know in order to cover your brand. This includes: retail pricing, where to buy, important shipping dates/deadlines for the holidays, affiliate network details, and who they can contact for more information and samples.
- Consistently communicate your gift offerings & multiple press-worthy angles. One pitch may land gift guide coverage, but amplify your impact by coming up with several creative pitches to hit other categories. Editors often do $__ and under gift guides, brands that give back, eco-friendly, luxury, holiday party fashion, local/regional, gifts for specific age groups, etc. Tailoring your pitches to reflect the media outlets you’re targeting and the writer’s beat is key.
- Affiliate networks. Virtually all publishers utilize affiliate networks for revenue share now. If you are targeting digital commerce articles, you will need to be on an affiliate network like Awin/ShareASale or Amazon. We can help guide you on this process.
With our proprietary, vetted holiday gift guide media lists ready to go and established media connections from our nearly 2 decades in business, Magnolia Public Relations is here to help with your gift guide media coverage goals and overall PR strategy. Schedule a time to discuss here or email [email protected] to get started.
by MagnoliaPR | Aug 2, 2025 | Childrens/Baby Brands, Press
As we enter the last five months of 2025, we’re answering your most frequently asked questions about public relations so far this year. From AI to affiliate networks, the PR industry is constantly evolving to reflect a changing media landscape.
Is public relations still important in 2025?
Yes! Building a solid foundation with consistent brand visibility and trust will never go out of style. PR has evolved to entail more than traditional tactics – we recommend a vital mix of media relations as well as a custom strategic PR strategy based on your precise PR objectives and goals – this may include influencer seeding, thought leadership, product placement, cross-promotions, and aligned partnerships. Artificial intelligence means earned media and third party mentions from trusted sources is a vital necessity to remain at the top of search results on Google and AI platforms like ChatGPT.
What’s new for PR in 2025?
With the rise of artificial intelligence (AI), earned media is even more valuable:
“When someone asks about your company, they no longer receive a list of websites. Instead, they get a synthesized narrative – an AI-generated perspective drawn from countless sources, delivered with the authoritative voice of an “objective” expert.
Over 90% of AI visibility is driven by citations from earned media – a statistic that should electrify every communications professional. This doesn’t even include top-tier media outlets like CNN and the New York Times, which have banned Gen AI. This 90% number is staggering. And who understands earned media more than PR.
In 2024, SEO was a $75 billion industry. I’m sorry to SEO, but PR is the new SEO and public relations can take the lead.” Source
Prioritizing PR and earned media for the rest of 2025 will be crucial to cultivate search results that connect you to your ideal audiences and customers.
When should we start PR to get into holiday gift guides?
Winter holiday gift guides are traditionally sourced in the summertime up until early December, so we recommend starting now for the best outcomes. Longer lead publications like print magazines and heavily researched guides are currently requesting samples and information now, and there will be a steady flow of inbound and outbound media opportunities through wintertime. If you have gift-ready items or services, we’d love to assist with securing media coverage.
Do we need to be on an affiliate network?
We recommend brands join an affiliate network when it makes sense with their business model/ecommerce strategy. Being on an affiliate network (like ShareASale/Skimlinks or Amazon’s built-in network) will provide more trackable opportunities for commerce coverage in media outlets that use affiliate programs for revenue share. Whenever you see an article by a “commerce reporter” with a list of different brands they recommend, they’re all available on affiliate networks.
Why choose Magnolia PR?
Since 2006, Magnolia PR has been a trusted boutique public relations agency for newly emerging and established brands. We have a deep knowledge of the industry and valuable media relationships we share with our lifestyle PR clients. From successfully representing lifestyle to kids fashion to family brands, we aim to be a long-term partner for brands and experts looking to build sustainable brand awareness through simple strategy and top tier & niche media relations.
Interested in learning more? Schedule a call here or email [email protected]. Happy August!
by MagnoliaPR | Jul 22, 2025 | Childrens/Baby Brands, Press
Hello NYC! We are looking forward to being in the city for the Playtime New York and Children’s Show trade shows for children’s fashion and lifestyle brands from July 27 to 30, 2025. Trade shows are an optimal way to see what’s in store for upcoming seasons, spot micro-trends and must-haves, as well as authentically connect with fellow designers, sales showrooms, stylists, creatives, media, and retail buyers.
If you will be attending, exhibiting, or simply in Manhattan, we would love to meet you in person (or virtually) and connect! Please email [email protected] to coordinate – hope to see you there!
by MagnoliaPR | Jul 21, 2025 | Childrens/Baby Brands, Press
It’s officially the height of summertime, which means Magnolia PR is opening the doors for fresh new clients. Summer is the perfect time to start and take advantage of timely seasonal stories (think summer road trips, back to school shopping, fall previews…) as well as fall/winter media opportunities to end 2025 strong. And yes – the media traditionally starts to source for winter holiday gift guides in the summer!
With AI and Large Language Models (LLMs) reshaping the nature of search results, earned media from top tier and niche digital media is even more important for brand visibility and discovery. Having trusted third parties (i.e. high quality media outlets in your desired target markets) mentioning and recommending your brand is crucial as artificial intelligence transforms the industry and places an even greater emphasis on earned media over paid media.
We are open to longer-term retainer clients as well as shorter term projects if they align with our core competencies and interests. We specialize in lifestyle, fashion, and family-oriented brands + experts, including children’s apparel and accessories brands, parenting experts, women’s fashion experts, footwear, tween/teen fashion, lifestyle brands, founders, and more.
With over 20 years of experience in public relations, Magnolia PR is well-versed in traditional and new media relations strategy and implementation, reputation management, organic SEO, earned media, paid media, product placement, brand launches, trade press, trade shows, influencer relations…We work with brands worldwide, from newly launching to more established brands needing a refresh or additional support.
We look forward to hearing from you and exploring how we can partner. Interested in learning more? Please schedule a call at www.calendly.com/magnoliapr or reach out via email to [email protected].
by MagnoliaPR | Jul 7, 2025 | Childrens/Baby Brands, Press
Amazon Prime Day Deals are here and Momcozy is offering a few special promotions for new moms and babies, as seen on Denver 7’s Mile High Living. With a focus on comfort and convenience, Momcozy offers innovative solutions and a wide array of helpful products for families worldwide.
View the entire segment here.
