by MagnoliaPR | Apr 5, 2022 | Childrens/Baby Brands, Press
(April 5, 2022) – SleepOvation Baby is honored to announce they have been awarded a 2022 National Parenting Product Awards for their baby mattress that is pending FDA approval. For over three decades, the National Parenting Product (NAPPA) Awards have vetted the highest quality products for families through special evaluations and rigorous product testing. As one of the longest running and most trusted awards programs in the country, SleepOvation Baby is proud to be recognized by NAPPA for their innovative mattress design.
Founded in 2017, SleepOvation Baby mattress is unlike any other crib mattress on the market. This patented mattress is specifically designed to prevent positional plagiocephaly, commonly known as flat head syndrome, which develops when an infant’s soft skull becomes flattened in one area due to repeated pressure. Studies indicate 20 to 30 percent of babies who sleep on their back will develop this disorder.
In 1993, the American Academy of Pediatrics (AAP) recommended parents place their babies flat on their back while sleeping in order to reduce Sudden Infant Death Syndrome (SIDS). “An unintended consequence in the battle against SIDS resulted in an epidemic in positional plagiocephaly for infants,” said Richard Codos, Founder of SleepOvation Baby and its parent company SleepOvation. “We’re committed to using our science and technology to prevent flat heads in newborns through our baby mattress. We are the only crib mattress seeking FDA approval to prevent plagiocephaly. We are thrilled to be recognized by NAPPA with a ‘best for baby’ award and our efforts to have no infants develop plagiocephaly while sleeping on our mattress.”
While AAP’s efforts, as well as new infant mattress firmness tests and standards implemented by the Consumer Product Safety Commission (CPSC), reduced SIDS by 50% to 65%, positional plagiocephaly cases increased by 400 to 600 percent. After seeing these startling statistics, SleepOvation set out to design a special mattress that would reduce pressure on soft and malleable baby heads and meet (or exceed) all safety standards for infants who typically sleep over 17 hours a day.
Using their innovative “700 Tiny Mattress” patented spring and cushion technology; SleepOvation Baby created a mattress to meet the unique needs of infants and toddlers. This mattress provides skull pressure protection and keeps the spine properly aligned. The interior mattress core has built-in air channels, which makes the mattress breathable, as well as help with temperature regulation. SleepOvation Baby has a convenient two-stage design with one side geared for infants and the flip side tailored for toddlers. The mattress, available in standard and mini sizes retailing for $375 and $475, comes with a removable and washable cover.
SleepOvation Baby mattresses are exclusively made in America at their Wharton, New Jersey factory using only American-sourced materials. In addition, their mattress cover fabrics carry the OEKO-TEX® STANDARD 100 label, which certifies every fabric component of this mattress has been tested for harmful substances. To learn more about SleepOvation Baby and its NAPPA award-winning baby mattress, please visit www.sleepovationbaby.com.
For all media inquiries, please contact:
Adrienne Dorsey
Magnolia Public Relations
[email protected]
by MagnoliaPR | Mar 26, 2022 | Childrens/Baby Brands, Press
Parenting Pathfinders‘ founder Michelle Felder, a family therapist and licensed clinical social worker in New York City, was quoted on The Bump regarding co-parenting.
The Bump boasts a community of over 3.8 million prenatal & postnatal moms and is “the go-to, multi-platform media source for influential millennial moms at the times when they are spending the most: while trying to conceive, during pregnancy and baby’s first years.”
Read her insight in the article here.
by MagnoliaPR | Mar 14, 2022 | Childrens/Baby Brands, Press
Happy (almost) spring! The new issue of Baby & Children’s Product News Magazine features client Bird & Bean‘s adorable hedgehog coveralls on the cover. It’s been a busy start to 2022 full of new clients and new press, so we’ll be updating this blog when time permits. In the meantime, check out all of the exciting developments on our Instagram here.
by MagnoliaPR | Feb 1, 2022 | Childrens/Baby Brands, Press
Inclusivity is top of mind for many of us, and Parenting Pathfinders‘ founder Michelle Felder recently shared her expert tips for HerMoney here.
HerMoney is a digital media company focused on improving the relationships women have with money. Jean Chatzky, CEO and co-founder of HerMoney, is the financial editor of NBC’s Today show.
by MagnoliaPR | Oct 5, 2021 | Childrens/Baby Brands, Press
Gulliver Books successfully launched and fully funded their Kickstarter campaign on October 4 for their customized educational children’s books with an emphasis on cultural exploration and travel. Gulliver and Me: Adventures Around The World is a beautifully illustrated story book featuring different destinations depending on the child’s name, making it a unique keepsake geared for children ages 0 to 8 years old.
Founder Leonard Chao, who spent his childhood in Africa, Asia, and North America, endeavors to instill a love of learning about cultures and customs for children though Gulliver Books. Each book features custom destinations based on the letters in the child’s name – for example, Amelia will adventure to Australia, Morocco, Ethiopia, Luxembourg, India, and Austria.
Every destination in Gulliver and Me features two double-page spreads packed with detailed illustrations and layers of content so kids can discover new details every time. Symbols from different countries, like flags and national animals, how to say “hello” in the local language, and actual monuments and landmarks are included.
Illustrator and concept artist James Ng lends his creative expertise to every page, drawing from his Eastern and Western cultural influences having lived in Hong Kong, Vancouver, Chicago, and New York. Perhaps best-known for his Imperial Steam & Light and Chinese Steampunk Series, Ng’s talents align with Gulliver Books’ mission of creating global citizens.
The customized concept for Gulliver Books was developed during the Covid-19 lockdown in 2020, when many families were unable to travel. While at home and home-schooling, Chao wanted to encourage his children to learn more about other countries and customs in order to better understand what was going on in different areas of the world. Gulliver and Me became the perfect jumping off point for lessons in geography to keep the kids engaged and eager to learn about other cultures.
“The first time I read it with them, they were just amazed with how the book knew their name,” said Chao, a father of three who currently resides in Hong Kong. “As we ‘travelled’ through each country, I pulled out the corresponding postcard (which comes with the book) at every destination, and they thought it was magical that I had the same postcard as the one that appeared on the page. This really engaged them to read further to see what happens in the end. At the end of the story, I remember my youngest asking, ‘Is this book for me?’”
The decision to launch a Kickstarter helps Gulliver Books create more than 60 different destinations in order to create a story for every child’s name, with each destination covering four illustrated pages. This undertaking will require around 280 illustrated pages for their complete manuscript. Kickstarter pledges start at $35 up to $450, including special perks of hardcover and softcover book pre-orders, real postcards that spell the child’s name, lesson plan booklets, and other personalized details. Both soft and hardcover books are made using sustainable materials, including thick-coated Forest Stewardship Council certified paper that is free of chlorine and PH neutral.
“Our ultimate goal is to continue creating personalized and educational books that inspire kids to dream bigger and be more open, because in this world we live in, we can all benefit from being more understanding and accepting of other people and other ideas,” said Chao.
To learn more about Gulliver Books and their Kickstarter launch, please visit www.gulliverbooks.com and their Kickstarter here.
