Right Bank Babies clothing and Livie & Luca shoes have been nominated for Pregnancy & Newborn magazine’s annual Readers’ Choice Awards!
To vote for these brands in their best baby clothing and best baby shoes categories, go here.
Magnolia PR’s owner Adrienne was interviewed by Collective-e.com about how to pitch the media for baby and children brands. We were happy to offer some of our tips!
Knowing the inside scoop on pitching outlets – whether they be parenting, cooking, fashion, business – you name it – is often the key to faster, more powerful success. Today’s inside scoop discusses pitching mom and baby products to the parenting press, but before we dish, I wanted to remind you that the lessons Adrienne Dorsey, founder of Magnolia PR, shares with you can be applied across categories – so whether you work with mom and baby products or men’s swimwear, read, take notes and apply it to your own press outreach!
Now let’s dish! Moms are one of the most powerful demographics small businesses can go after – they’re buying for their kids, their husbands, themselves, their parents and more. That said, there is a sea of products out there for them to choose from, so how do you make sure yours stands out? How can you land that coveted press in the hottest blog or magazine? How do you get you score a spot on a top morning show featuring your brand? We consulted with Magnolia PR, a leading boutique agency in Los Angeles that specializes in just this area to give us her thoughts on ten questions we hear the most when talking about this hot category.
If there were two or three things you think are golden rules when pitching the parenting press what would those be?
-Know the media outlet you are pitching and what they cover—be sure to read their publication and get a feel for what type of stories they do—and don’t—cover.
-Make sure you have a newsworthy angle—such as a new spring collection you are launching.
-Keep it short and sweet with all of the information editors need—forget the fluff. Editors don’t have time to read long press releases, so try to highlight your main points and relevant information- what’s new, price points, where to buy, and links for more information. Try to include one strong image.
How important are product lookbooks and line sheets when you’re pitching your mom and children’s products?
It’s important because editors are able to look at these for reference and quickly request the items they would like—rather than having to navigate around your website or blindly asking if you have items that fit their criteria—it saves editors time and hassle to have line sheets and lookbooks readily available.
How do you wade through the many “mommy blogs” and find those that are legitimate and worthwhile to pitch?
I check out their media kits and readership levels, and also see if they fit specific niches that would be appropriate for my clients. There are a ton of mommy blogs, so I prefer to focus on ones with original concepts and content.
To read the entire article, go here.
A.Bird and Right Bank Babies are featured in Hudson’s magazine’s adorable “Toddlers in the Kitchen” editorial!
A.Bird‘s Ayla bloomers and their ruffly Posey Frock are available to pre-order at www.zealbaby.com, and Right Bank Babies‘ top and checkered pants are available at www.rightbankbabies.com.
Baby Chai is a new contemporary lifestyle brand by Lucky Jade, combining Lucky Jade’s nature-inspired graphics with lush eco-friendly materials. Baby Chai’s debut collection includes bamboo/cotton fleece hats, mittens, bunting bags, blankets, bath wraps, cloth diapers, and more, ranging from $25 to $65 retail.
Designer Leslie Pitts was inspired to create Baby Chai after researching the cloth diaper market and realizing there was a need for higher-design cloth diapers that were luxurious and functional with beautiful packaging.
“After establishing the diaper, I fell in love with the bamboo/cotton fleece that lines the diaper and needed to create a collection around it,” said Leslie, who named Baby Chai to reflect her love for Asian and Indian cultures. “I included my love of nature-inspired graphics and meshed that with giftable nursery items.”
Baby Chai’s cloth diaper sets itself apart with its soft to the touch bamboo/cotton velour outside and bamboo/cotton fleece inside. While many cloth diapers use polyester, Baby Chai uses sustainably harvested bamboo/cotton. Their matte logo snaps and Baby Chai’s signature elephant label on the front and back of each diaper create a beautiful presentation ideal for baby showers and gift-giving. A pack of two cloth diapers retails for $40.
Baby Chai features several giftable green items ideal for eco-minded parents, including their hooded towel, $56. Perfect for bath time, this luxe bamboo/cotton towel is available in adorable green owl, blue monkey, or pink elephant prints, as are all items in the collection. The Bib & Burb set, $25, is a great baby shower option, along with the reasonably priced Hat & Mitten set, $25. The embroidered stroller blanket, $65, is another popular pick for parents. All Baby Chai items are artfully folded and packaged, ready to give as green gifts.
Line sheets, images, and more information are readily available. Samples will be available in May. To learn more about Baby Chai, visit www.babychai.com.
BabyTalk’s April issue features our clients Livie & Luca and A.Bird, showcasing Livie & Luca’s Pio Pio red/pink bird shoes, Yellow Holland boots, and A.Bird’s essential Toni Smock Top.
These styles are available to purchase at www.livieandluca.com and www.zealbaby.com.