After the successful launch of Wyatt Lily NYC, a boutique catering to the city’s most discerning mini-fashionistas, owner Rachel Uchitel is debuting the signature Wyatt Lily NYC collection this summer. Inspired by the Upper West Side boutique’s namesake, Rachel’s 3 year-old daughter Wyatt Lily, the collection is playful with a dash of New York chic.
Sparkly star-accented tutu dresses, flowy tiered halter dresses ideal for warm summer days, breezy swing tops, tees with cheeky sayings, and stylish harem pants round out the playground-friendly collection. The sizes range from 6 months to 6T, yet select custom styles now go up to size 12. Soft t-shirts & tanks declaring “Queen of New York” and “Star” in a rainbow of glitter color choices complement the gold star-accented skirts, available in summery lavender, teal, and pink hues. Other custom tees & dresses are also available through their free personal shopping service which they encourage all customers to experience, to assist in picking and creating the best gift or outfit the store has to offer.
“As a mother, I want Wyatt to be as creative and carefree as she can be,” said Rachel, who gave birth to her daughter in May 2012. “I’ve created the collection to be both whimsical and practical with a bit of an edge. Our clothing is meant to be fashionable- but it’s just as important that young children can play all day in all of our pieces, too.”
Since opening in December 2013, Wyatt Lily NYC has quickly become the shopping destination for parents nation wide, seeking the best children’s brands curated by Rachel. Rachel’s keen eye for micro-fashion has led to numerous accolades for the boutique, including the 2015’s Best of Manhattan Award for Children’s Clothing Store and New York Magazine’s “Best of New York” issue for best kids’ birthday presents. Located at 290 Columbus Ave. near 74th Street in Manhattan, Wyatt Lily NYC also ships to customers worldwide at wyattlily.com.
Rachel Uchitel’s early career in television production at Bloomberg News was followed by several years in the hospitality business, overseeing marketing & customer operations for the top restaurants and nightclubs in New York and Las Vegas. She has appeared on CNN, Headline News, Extra TV, Dr. Drew, Bravo TV, CBS This Morning, The Today Show, E! News, and countless other media outlets numerous times. Rachel is media trained and available to lend her expertise in baby & children’s fashion for on-air opportunities.
Wyatt Lily NYC will be exhibiting at Kid Show in booth #418 from August 17-19 at the Planet Hollywood Hotel in Las Vegas. The signature collection is available at www.wyattlily.com and select boutiques nationwide.