by MagnoliaPR | Mar 23, 2025 | Childrens/Baby Brands, Press
Spring ’25 is here and we’re excited to open our doors to fresh new clients for the season! If you’ve been considering public relations for your brand as a way to build sustained awareness and credibility in a crowded market, we’d love to schedule a time to discuss the opportunities. PR and earned media are an invaluable way to elevate your brand and build a lasting foundation of trust.
Our primary focuses are lifestyle, fashion, and kids/family brands + experts worldwide. From representing children’s shoes to parenting therapists, we’ve built strong relationships in these categories with top tier + niche coverage in publications like Parents, Verywell Family, Byrdie, Business Insider, People, Wall Street Journal, Today Show, Real Simple, WWD, Forbes, InStyle, Insider, CBS, CNN Underscored, Girls’ Life, and more.
Most in-demand categories based on our media requests: tween/teen brands, footwear, swimwear, lifestyle & fashion experts, children’s fashion and accessories, motherhood/lifestyle brands, and gifts.
If you’re a brand or expert with a story to tell and interested in how PR can transform your brand, please schedule a call here or contact us here.
by MagnoliaPR | Aug 7, 2024 | Childrens/Baby Brands, Fashion Accessories, Press
A sampling of recent client press coverage
Summer is an ideal time to start public relations outreach – the media is starting to source for their longer lead winter holiday gift guides, as well as timely summer stories, back to school, fall, and those timeless evergreen stories and lists. With this in mind, we’re now accepting new clients ready to start their public relations journey for consulting, earned media, influence, positioning, and expert guidance with our boutique PR agency. Interested? Contact us here or schedule a call on our Calendly.
Our Core Services Include:
Earned Media Relations: We connect our clients to key top tier + niche media outlets that are a fit for their specific PR objectives and target markets. This means we strategically build relationships and pitch our clients for inclusion in earned media opportunities (this includes SEO-friendly lists and roundups, reviews, features, expert quotes, podcasts, television segments, and more). Being in business since 2006 with deep relationships and media connections, we routinely receive inbound media requests as well which means optimal media coverage for our clients.
Earned media examples from 2023 for Magnolia Public Relations clients.
Influencer Seeding: Getting your brand in front of the right audiences and consumers in the age of social media is part of our public relations strategy. We work with vetted influencers and tastemakers to share our brands authentically to their respective audiences through seeding/gifting opportunities and collaborations. We also coordinate participation in influencer activations and cross-promotional opportunities.
Thought Leadership & Expert Positioning: If you are a CEO or expert looking to build your brand through consistent media coverage, thought leadership is for you. Whether you’re a lifestyle expert interested in being quoted in In Style about winter jackets or a parenting therapist wanting to share child-rearing advice for families in Parents, we connect you to your desired media through strategic outreach and positioning. Launced in 2020, this is a rapidly growing service category that can be bundled with other services. Our clients are receiving top tier press and opportunities – one was chosen for the DotDash Meredith Verywell Family review board thanks to our pitch.
We specialize in lifestyle, fashion, and kids/family categories. From children’s apparel to footwear to accessories to experts, we have vast experience and media resources. Chances are, we can serve your specific niche or will refer you to the right connection.
Currently, we’re working on immediate media requests (quicker turn-around, typically 1-3 months) as well as longer-lead requests (typically 4-6 months ahead of time). Year-round, we’re always receiving requests from top tier + niche media outlets and would love to feature your brand.
Winter holiday gift guides are traditionally sourced in the summertime. Now is the time to lay the foundation for a successful rest of 2024 with sustained earned media and strategic public relations with Magnolia Public Relations. Interested? Please send us an email here or schedule a mini consultation here.
by MagnoliaPR | Oct 18, 2023 | Childrens/Baby Brands, Fashion Accessories, Press
There are several common questions we’re asked when a business is considering public relations services, so we figured it may be helpful to answer them in a blog.
What is PR, exactly?
We’ll start with the official definition of public relations from Wikipedia: “Public relations is the practice of managing and disseminating information from an individual or an organization to the public in order to influence their perception.” While it’s often a combination of services ranging from media relations to influencer relations, PR is used as a tool to elevate a brand’s perception and visibility amongst their target markets.
While public relations is not considered a sales function per se, it does help influence sales decisions through building brand awareness and fostering consumer trust.
When do you need PR?
When you are ready to take the next step in your viable business and have the essentials in place – this could mean a functional website to showcase and sell your product or service, high quality product and lifestyle imagery, and a genuine understanding of public relations and its functions.
We’ve worked with brands right when they’re executing their very first launch as well as long-established brands looking to revitalize their brand’s perception.
What does it cost?
Public relations retainers will vary significantly amongst agencies, ranging from four figures to six figures per month. The scope of services a brand needs, the duration, and the size of the agency will be a factor. As an intentionally boutique agency, we strive to offer personal attention, tangible results, and foster a long-term relationship with our clients.
With our decades of vast experience, defined expertise, and proven results, we aim to be a mid to premium option for brands and experts. Our most successful clients stay with us for years and increase the time, resources, and services as they see results.
We also recognize the financial commitment of starting a new business and offer introductory packages with the intention for the brand to grow and ultimately expand services.
How do you work with clients? Do you only work with clients in Los Angeles or New York City?
Luckily, our business model allows us to work with clients worldwide, they do not need to be in Los Angeles or NYC. We’ve successfully worked with brands in Europe, Australia, Hong Kong, Dubai, and more. Some of our clients we primarily communicate with via email or Zoom, while others we’ve had the opportunity to meet in person at trade shows or in our respective cities. Physical location is not a barrier to working together, and we love introducing brands to the U.S. market!
We typically start with the client’s specific public relations goals and needs, mapping out a plan of action and strategy. This could entail coordinating with the media for an upcoming product launch, noting media lead times and editorial calendars, sharing news to industry publications prior to a client exhibiting at a trade show, pitching for seasonal gift guides, etc.
Do you only work with kids brands?
We don’t solely work with kids brands, although we got our start with a children’s fashion brand and know the industry well. Over the years, we’ve grown and expanded to serve related industries using our established connections and deep experience. In 2023, the majority of the media/writers we work with are freelance. This means they work with a wide variety of digital publications on various topics related to our expertise (which means even more media opportunities for our clients!). We aim to be a one-stop shop for lifestyle, fashion, and family-oriented experts & brands.
We work with parenting experts, lifestyle/fashion experts, services for parents and women, gift brands, home goods, footwear, accessories, outerwear, formalwear, swimwear, apparel for baby, kids, teen/tween, and women, mattress brands, apps, physical stores, and e-commerce stores + services. Chances are, we’re a fit for your brand if you loosely fall within these niches!
Are you able to guarantee results, or give an idea of what we can expect if we work together?
While no public relations agency can ethically guarantee results for earned media, we can evaluate your brand and determine if it will be a good fit with our expertise (lifestyle, fashion, and family-oriented/kids brands + experts) and media connections. From there, we can provide case study examples of brands or services in that niche as a guideline for potential outcomes.
As with any service, results will vary based on the client as well. For the best results possible, we expect timely responses to media requests, the latest newsworthy information, and required assets (high resolution product imagery) from the client. We recommend our clients have a designated person on their team to liaison with their PR team for smooth and consistent communication.
If any of this resonates with you, please feel free to schedule a call on our Calendly or drop us a line here.
by MagnoliaPR | Jul 22, 2023 | Childrens/Baby Brands, Press
The summer issue of Dixie Magazine is here and features client Boardies Apparel on the cover! You’ll also find coverage of their Miami Swim Week runway show inside. To view the issue, visit here.
Known for their lively prints and sustainable swimwear, Boardies is sold at top retailers worldwide, including Neiman Marcus, Nordstrom, Selfridge’s, Urban Outfitters, and more.
