by MagnoliaPR | Oct 23, 2014 | Uncategorized
Wee Rascals is a new children’s brand featuring historical heroes and heroines on casual cool clothing. Highlighting true legends in history, from Joan of Arc to Johnny Appleseed, Wee Rascals is a welcome alternative to mass market superheroes and cartoon characters. Wee Rascals aims to redefine the meaning of heroes with printed tees, tanks, and bodysuits for the wee ones from 3-6 months up to size 12. Select tees are made from organic cotton, and all styles are unisex and proudly made in the USA, retailing from $25 to $28 at www.wee-rascals.com.
Wee Rascals is a labor of love for moms Kylie Clayborne and Elizabeth Rich, who launched Wee Rascals in March 2014 in Austin, Texas. Inspired by an image of Johnny Appleseed in her son’s folktale book, Clayborne set out to share real heroes with boys and girls nationwide while consciously manufacturing in the United States. All Wee Rascals designs are printed direct to garment or screen-printed in Austin to assure high quality and ethical labor practices.
In a pop culture-saturated world, Wee Rascals favors history-making men and women of substance, including Susan B. Anthony, Abraham Lincoln, Isaac Newton, and Davy Crockett. Baby raglan tees are coming soon, as well as brand new hero and heroine prints! To learn more, please visit www.wee-rascals.com.
by MagnoliaPR | Oct 17, 2014 | Uncategorized
This weekend we’ll be in New York City to see Oil & Water rainwear grace the PetiteParade runway! This show will mark Oil & Water’s one year anniversary since officially launching last autumn at PetiteParade. We hope to see you there! Oil & Water goes on Saturday at 5 p.m. at Bath House Studios in the East Village. Here’s the complete schedule: 
Oil & Water will also be exhibiting at ENK Children’s Club the following days at the Javits Center, visit them at Booth #8553 for upscale rainwear for girls! www.oilandwater.com
by MagnoliaPR | Oct 2, 2014 | Uncategorized
The Fall Anniversary issue of BC Magazine is out with several pages of press for our clients!
View Livie & Luca, Right Bank Babies, and Oil & Water in the digital issue here – as well as on news stands now.
by MagnoliaPR | Sep 16, 2014 | Uncategorized
Thank you Children’s Retail Today for featuring Salvage Maria!
by MagnoliaPR | Sep 11, 2014 | Uncategorized
Up-cycled, reclaimed children’s clothing label Salvage Maria will make its Pop-In@Nordstrom nationwide debut this Friday, September 12. The month-long event is part of an ongoing series of themed pop-up shops curated by Olivia Kim, Nordstrom’s Director of Creative Projects, showcasing an eclectic mix of rising stars in the design world. Salvage Maria, a “tragically hip” collection that launched earlier this year in Los Angeles, uses a mix of salvaged and new fabrics to create ready-to-wear looks for style-savvy kids. Available at select Nordstrom locations nationwide and online, the eco-friendly-themed Pop-In will feature their distinctive handmade fringe vegan leather jackets, hand-distressed jean jackets, fringed vests, and reworked vintage tees.
Proudly made in Los Angeles, Salvage Maria’s mission is to breathe new life into old favorites. A few years ago, designer Janeesa Joseph was inspired by a friend who made her sons’ play pants out of her husband’s old t-shirts and decided to try her hand at up cycling her own creations. She quickly received custom orders and a warm reception for her reclaimed, handmade styles. Busy after the birth of her son, Janeesa put Salvage Maria on the backburner, hoping to revisit her passion project when her son started preschool. The tragic death of Janeesa’s younger brother on Christmas Eve was the catalyst for reviving Salvage Maria as a way to honor her brother’s memory.
“My mother Maria had packed some of his clothes to be donated,” said Janeesa, a native of Dallas, Texas, with Mexican heritage. “Fortunately, I was able to save some t-shirts and other pieces. With what we had, we designed tees, pants, cardigans, and pajamas for my little guy. We also set aside some of his other items for my sisters whenever they have children. It was bittersweet, intimate, and such a special process. It truly encompassed on a personal level the power of ‘Salvage Maria.’”
Every Salvage Maria piece is proudly made in Los Angeles from salvaged, upcycled, reclaimed, and new fabrics carefully chosen by Janeesa and Maria, who occasionally travels to Mexico to source unique fabrics. Salvage Maria works closely with local vendors to ensure keepsake-quality designs and they also take custom orders, reinventing customers’ personal pieces for their little ones.
Just a few short months after their February 2014 launch, Salvage Maria was handpicked by Olivia Kim via Instagram to sell their one-of-a-kind creations at 8 flagship Nordstrom locations, including Seattle, San Francisco, and Dallas, and online at nordstrom.com from September 12 to October 12. Salvage Maria will be offering special giveaways at all 8 locations as well.
To learn more about Salvage Maria and the Pop-In@Nordstrom, visit http://salvagemaria.clothing and www.nordstrom.com/pop.
by MagnoliaPR | Sep 11, 2014 | Uncategorized
On September 15 and 16, Livie & Luca will be joining several other influential children’s fashion labels to celebrate diversity in the “Changing the Face of Beauty” campaign. Brands including Matilda Jane Clothing, Oilily, and Persnickety have teamed up to show another perspective of beauty through a photo shoot with 5 Boys + 1 Girl = 6 Photography that will feature children from all walks of life. The end result will be a catalog displaying the true beauty of all children and hopefully changing the perspective of the social norm.
“Children with disabilities make up the largest minority in the world, yet have the smallest voice or no voice at all,” said Denise DeMarchis, founder of Matilda Jane Clothing. “These girls are perfectly imperfect and it’s time to change the face of the media and the expectations it places on our youth.”
Seventeen models have been selected, including popular “Enjoying the Small Things” blogger Kelle Hampton’s daughters as well as Atia, a young girl from Project Ladybug, a children’s charity spearheaded by Real Housewives of New Jersey’s Dina Manzo. Donated clothing and shoes will be given to the models and auctioned off for the Mighty Acorn Foundation, www.mightyacornfoundation.org, a charity for empowering children worldwide.
The aim of the project is to be an uplifting celebration of children at all levels of ability, break down barriers, and show the importance of inclusion rather than singling out children with special needs. Livie & Luca will be donating shoes for the catalog photo shoot, which is slated to be published just in time for the winter holidays. Other brands who are involved include: BuyCostumes.com, KPea Originals, and Lemon Loves Lime.
With a mission to spread joy, Livie & Luca is excited to be a part of Changing the Face of Beauty and will be chronicling the photo shoot on social media. To learn more, visit www.livieandluca.com.
