The February issue of Footwear Plus Magazine features Lili Collection shoes in their “Proven Winners” fall 2017 preview article! To view the entire issue, visit www.footwearplusmagazine.com.
Lili Collection will also be exhibiting at ENK Children’s Club next month, March 5-7 at Javits Center in New York City. See you there!
Celebrating special occasions is often a daunting task for parents- selecting the perfect outfit and accessories for their children can not only be costly but time consuming. Rainey’s Closet aims to solve this dilemma with seamless luxury fashion rentals for babies & children in their one-stop online shop. The Rainey’s Closet end goal is clear: priceless quality family time is preserved and a special memory is made.
A multitude of shimmering tulle dresses, sequined shrugs, and vintage lace crowns from coveted labels including Tutu du Monde, Dollcake, Joyfolie, and Nellystella are available to rent at www.raineyscloset.com. Rainey’s Closet rentals are a fraction of what it would normally cost to purchase items outright- items often worn once for the special occasion and never again- with the normal rental totaling $30-$45. Luxe ball gown rentals are typically around $100 for styles that normally retail for over $500. Outfit add-ons and accessories, including collars, capelets, headbands, and flower crowns, are available to rent at a reasonable range of $8 to $20.
The nude Swan Queen dress and Queen’s Tiara by Tutu du Monde are two of the most popular rentals. Flower girl gowns for bridal parties, first birthday party frocks, and festive holiday dresses for family portraits are a few common reasons for shopping Rainey’s Closet. Photographers and stylists seeking one of a kind outfits for fashion shoots and editorials are also placing orders.
The Rainey’s Closet concept was formed in 2015 after founder Erica Richards had a frustrating experience coordinating clothing and accessories for her annual family photo session. Spending countless hours tracking down items (often too expensive or they wouldn’t arrive in time) and scrambling to find something for her 3-year-old daughter, Rainey, Richards realized there was a true need for a streamlined, luxury children’s fashion rental process. Rainey’s Closet aims to let parents spend valuable time with their children rather than wasting precious hours hunting down complete outfits.
“After a lot of time and money was invested in an outfit that would be worn only once, I thought,
‘I wish there was somewhere I could rent everything in one place and be done with it,’” said Richards.
Now there is. The simplified Rainey’s Closet rental process allows customers to browse by size, category, brand, or date and reserve their selection for 4 or 8-day rental periods. Once reserved, their order will be shipped two days prior to their event for a standard shipping rate of $6. On the 4th or 8th day of the rental, customers can package everything in the original packaging and mail back using an included prepaid return label- no need to dry clean or pay again for shipping.
Rainey’s Closet offers coordinated outfit options from handpicked, hard-to-find brands for infants and children up to size 16. By taking the guesswork out of finding high-quality and limited run styles by in-demand designers worldwide, Rainey’s Closet is quickly becoming the online destination for discerning shoppers who adore micro fashion without the commitment or price tag of purchasing items. For added convenience, customers can directly shop the styles they see on the Rainey’s Closet Instagram in the InstaShop section of raineyscloset.com.
Shop European children’s fashion brand Infantium Victoria at AMCONYC’s Los Angeles Fashion Week Designer Pop-Up Shop this Sunday & Monday, October 16 & 17, 11 a.m. to 7 p.m. at 8422 Melrose Place in West Hollywood, CA. Hope to see you there!
To learn more about Infantium Victoria and their fairytale-inspired collection, visit www.infantiumvictoria.com.
The upcoming LA Kids Market is slated for October 17-20 for Spring/Summer ’17 styles, including Lili Collection shoes & accessories. This recent collaboration with The Bachelor’s Amanda Stanton and her adorable daughters features Lili Collection’s classic loafers, oxfords, and mini purses. To see the full photo shoot and learn more, visit here.
We launched Magnolia PR all the way back in 2006- oh how the media has evolved and how all of the new social media platforms have changed how we interact! Countless major media impressions, magazine covers, television appearances, celebrity placements…It’s been quite the ride!
Thank you to our loyal clients, editors, stylists, and creatives who have had faith in our small business vision and supported us along the way. Our success is your success, and we’re humbled every day by the talented people we have the privilege to know and work alongside.
Supermodel Coco Rocha, who has appeared on the covers of Vogue and Harper’s Bazaar respectively, recently Instagrammed a picture of daughter Ioni wearing her custom Infantium Victoria dress! The post, which has garnered over 19,700 likes, showcased the black lace gown paired with a dainty pink hair bow.
To learn more about Infantium Victoria and their fairy tale-inspired, gothic clothing for children, visit www.infantiumvictoria.com.