by MagnoliaPR | Dec 9, 2010 | Childrens/Baby Brands, Uncategorized
Wallaby, a brand new family development center in the heart of Silver Lake in Los Angeles, recently opened its doors to cater to families of children from birth to 3 years. Conveniently located on Hyperion Ave. near Sunset Junction, Wallaby offers parent & me classes, drop-in hours, parent education, support and hobby programs, as well as children’s birthday parties. Created by Ericka Tullis, a Los Feliz mother of two with a Masters in child and family policy, Wallaby hopes to fill the void for Eastside parents seeking high-quality services all under one roof and for a reasonable price. Wallaby‘s next semester of classes starts January 3, visit www.wallaby-la.com for their full schedule and pricing.
“It’s such a great place to raise kids- a really unique combination of urban and progressive but still very neighborhood-y and friendly in a way that people usually associate with the suburbs,” said Ericka, a former pre-school teacher, on why she chose the Eastside location. “Basically all the hipsters grew up, got married and had kids, and chose to stay in the area they loved.”
Unlike many parent & me classes that focus on just one domain of children’s learning, Wallaby offers a comprehensive, developmental and dynamic preschool-like curriculum that includes freeplay, music and movement, arts and crafts, storytime and a healthy snack. Classes are offered in the following age groupings: Baby Joeys (12-18 months), Little Joeys (18-24 months), and Big Joeys (2-3 years), with all ages drop-in hours offered several times a week.
In addition to their parent & me classes, Wallaby offers support groups for new moms and dads, as well as hobby groups including guitar lessons for moms. Wallaby is in the process of building their parent hobby program to include additional offerings such as knitting classes, crafting classes, and writing workshops.
Wallaby offers a free trial class for prospective new students. They are located at 1835 Hyperion Ave. (@ Fernwood Ave.) in Silver Lake, 323-662-0128, for more information visit www.wallaby-la.com.
by MagnoliaPR | Apr 12, 2010 | Uncategorized
Lucky Jade‘s spring styles are here! Composed of cuddly cotton/cashmere and silky bamboo clothing and blankets, Lucky Jade offers ultra-soft and eco-friendly styles for children.
From flutter sleeve dresses to monkey tee/short sets (which Kim Kardashian recently bought for nephew Mason), there is a Lucky Jade style for every child. In addition to being earth-friendly, the cotton/bamboo collection features many $40 and under styles.
Enjoy 20% off Lucky Jade with the coupon code “Luckyspring” at www.luckyjadeproducts.com!
by MagnoliaPR | Apr 8, 2010 | Uncategorized
Kim Kardashian stopped by Eanie Meanie boutique in Miami on March 31 and purchased a monkey tee/short set from Lucky Jade for sister Kourtney’s son.
The latest issue of OK! magazine shows the Keeping Up With The Kardashians star with her Lucky Jade purchase– an eco-friendly, soft bamboo/cotton set featuring adorable monkeys perfect for nephew Mason Disick.
To purchase your own monkey tee/short set for $38, visit www.luckyjadeproducts.com.
by MagnoliaPR | Apr 7, 2010 | Uncategorized
Right Bank Babies’ Harlow ruffle dress is featured in Brides Washington magazine as an ideal flower girl dress!
To purchase, visit www.rightbankbabies.com.
by MagnoliaPR | Apr 1, 2010 | Uncategorized
Livie & Luca children shoes incorporate brightly colored leathers, bold designs and whimsical modern touches that capture the playful essence of childhood. Livie & Luca’s designs are inspired by nature, folklore and the rich imagination of children. Their comfortable construction allows kids to navigate playgrounds, city streets and dirt pathways with style and ease.
Livie & Luca was formed in 2005 when three friends, all new moms, compared notes and discovered there weren’t any shoes on the market with the modern designs, flexible soles and affordable prices they craved. Deciding to create their own shoes, Livie & Luca was born, with the fitting tagline “Adorable shoes for adorable feet.”
With an independent spirit and a commitment to giving back, Livie & Luca partners with its customers and Art for Humanity to facilitate the donation of gently-worn shoes to children in Honduras. Children living in poverty are given possibly their first pair of shoes for school and protection from soil-borne infections caused by walking barefoot.
Designed to “tread lightly” on the earth, Livie & Luca incorporates eco-friendly practices wherever possible. This commitment to the environment combined with fresh designs and taking cues from children’s creativity, has created the magic that is Livie & Luca.
To learn more, visit www.livieandluca.com.
by MagnoliaPR | Mar 24, 2010 | Uncategorized
Magnolia PR’s owner Adrienne was interviewed by Collective-e.com about how to pitch the media for baby and children brands. We were happy to offer some of our tips!
Knowing the inside scoop on pitching outlets – whether they be parenting, cooking, fashion, business – you name it – is often the key to faster, more powerful success. Today’s inside scoop discusses pitching mom and baby products to the parenting press, but before we dish, I wanted to remind you that the lessons Adrienne Dorsey, founder of Magnolia PR, shares with you can be applied across categories – so whether you work with mom and baby products or men’s swimwear, read, take notes and apply it to your own press outreach!
Now let’s dish! Moms are one of the most powerful demographics small businesses can go after – they’re buying for their kids, their husbands, themselves, their parents and more. That said, there is a sea of products out there for them to choose from, so how do you make sure yours stands out? How can you land that coveted press in the hottest blog or magazine? How do you get you score a spot on a top morning show featuring your brand? We consulted with Magnolia PR, a leading boutique agency in Los Angeles that specializes in just this area to give us her thoughts on ten questions we hear the most when talking about this hot category.
If there were two or three things you think are golden rules when pitching the parenting press what would those be?
-Know the media outlet you are pitching and what they cover—be sure to read their publication and get a feel for what type of stories they do—and don’t—cover.
-Make sure you have a newsworthy angle—such as a new spring collection you are launching.
-Keep it short and sweet with all of the information editors need—forget the fluff. Editors don’t have time to read long press releases, so try to highlight your main points and relevant information- what’s new, price points, where to buy, and links for more information. Try to include one strong image.
How important are product lookbooks and line sheets when you’re pitching your mom and children’s products?
It’s important because editors are able to look at these for reference and quickly request the items they would like—rather than having to navigate around your website or blindly asking if you have items that fit their criteria—it saves editors time and hassle to have line sheets and lookbooks readily available.
How do you wade through the many “mommy blogs” and find those that are legitimate and worthwhile to pitch?
I check out their media kits and readership levels, and also see if they fit specific niches that would be appropriate for my clients. There are a ton of mommy blogs, so I prefer to focus on ones with original concepts and content.
To read the entire article, go here.
