Earnshaw’s Exposure: July Issue Features & Earnie Awards Nominees!

Earnshaw’s Exposure: July Issue Features & Earnie Awards Nominees!

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From Fresh Finds to trend features, the July issue of Earnshaw’s Magazine features clients Little Italy Kids and Livie & Luca. Little Italy Kids, our newest client, is profiled in their Fresh Finds section for their Peruvian cotton clothing for children ages 0 to 24 months.

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As one of the oldest and most respected trade magazines in the country, Earnshaw’s has proudly served as the voice of the children’s fashion industry for 97 years. More than 15,000 retailers and brand executives rely on Earnshaw’s, both in print and online, to hone their retail strategies and merchandising techniques, keep their assortments fresh and stay informed on the latest trends, technology and industry news. To learn more and view the digital July issue, visit www.earnshaws.com.

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In addition, Livie & Luca and Go Gently Baby are official nominees for the Earnie Awards! Awarded by Earnshaw’s magazine, the Earnies recognize outstanding children’s companies for excellence in design. Since the Earnies are the only awards program voted on by industry experts, winning an Earnie Award is an important and valuable distinction for the companies selected. For 35 years, the magazine has gathered votes from thousands of retailers and brand executives across the U.S. and Canada, to honor manufacturers in a broad range of categories. To cast your vote, visit www.earnieawards.com.

Petals for a Playground: Livie & Luca Announces Limited Edition Petals To Fund Second Playground

Petals for a Playground: Livie & Luca Announces Limited Edition Petals To Fund Second Playground

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Exciting news from Livie & Luca– they have announced plans to build a second playground in the Bay area! On June 17th, Livie & Luca is releasing limited quantities of multicolored Petal shoes to fund the construction of a much-needed playground in a disadvantaged neighborhood of Richmond, California.

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From Livie & Luca:

At Livie & Luca we are strong believers in the importance of play.  We feel it should be a basic right for children to have access to safe and stimulating play spaces no matter where they live.  The biggest way we can make an impact is by focusing in on communities where the investment of our time, money, and ourselves will make a difference.

Last year we built a playground near the Iron Triangle in a struggling neighborhood of Richmond, California.  You’ll now see members of this community sitting on park benches under the new trees watching their children climbing, swinging, playing soccer, and skateboarding.  A recent neighborhood report has shown crimes rates in the surrounding buildings have fallen by 20 percent.  It was such an honor to work alongside the City of Richmond and the community in this revitalization effort.

We realize our work in Richmond is not done and we would like to continue our mission to foster play by building another playground in the area.  The City of Richmond partnered with us to locate the community of Parchester Village, just outside the city of Richmond, because it was a place we felt could be most impacted by our efforts.

Parchester is a predominantly African American community that was built in 1949 as the first residential development in Richmond after WWII temporary housing was torn down.  At first glance, Parchester feels like a place that’s been forgotten, with its high crime rate, potholed streets, and barred windows, but underneath there is a richness of spirit and memory in the long-time residents.

We’ve gotten to know a few of the locals who talk with great pride about the vibrant and safe town Parchester used to be, and their efforts to keep its heart beating.  A local minister speaks of how they used to fish and swim at Breuner Marsh with the feeling of safety and freedom.  A woman who currently runs the only community garden in Parchester also drives around the neighborhood with her husband to offer free lawn mowing services to its residents.  These residents, and others, believe that a beautiful park and playground can bring people out of their houses again and encourage the rebuilding of that energized and happy community they once knew.

As with the last playground, we’ll have a Design Day where the entire community can give input on what they would most like to see at their park.  So far, a pleasant area to picnic, tetherball courts (tetherball used to be a big deal in this community!), and dugouts for the current baseball field are on the list.  We also plan on making the park a place for people of all ages, equipped with many types of sensory experiences.

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When you buy a pair of these early release, multicolored Petals, you will help to bring hope and joy to the residents of Parchester- 100% of the proceeds will be used to fund this playground build. Starting June 17, these limited edition Petals will be sold exclusively at www.livieandluca.com.

Almost Summer: Press in Pregnancy & Newborn Magazine’s June Issue!

Almost Summer: Press in Pregnancy & Newborn Magazine’s June Issue!

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Warmer weather and summer style is on the way, and Pregnancy & Newborn Magazine‘s June issue offers a few fashionable outfits for the wee ones.  Go Gently Baby‘s sweet romper and airy pants, made from breathable organic cotton, are perfect for keeping kids comfortable and active on hot summer days, available at www.gogentlybaby.com.  Nosilla Organics’ palm tree-accented button-down is a cheeky look for lounging poolside, find it at www.nosillaorganics.com.

Visit www.pnmag.com for more scoop on summer style!

Earnshaw’s Earnie Awards Announced: Three Clients on the Ballot!

Earnshaw’s Earnie Awards Announced: Three Clients on the Ballot!

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Voting for the Earnshaw’s Earnie Awards is underway and we’re happy to announce three of our clients are listed in their respective categories- Livie & Luca, Go Gently Baby, and Oil & Water

Hosted by Earnshaw’s magazine and sponsored by First Candle, the Earnie Awards honor outstanding brands in the children’s industry, as voted by the retail community. Since the Earnies are the only awards program voted on by industry experts, winning an Earnie Award signifies a valuable mark of recognition from the retail community.

Clients are listed for:

Oil & Water: Best New Brand

Livie & Luca: Best Footwear

Go Gently Baby: Best Made in the USA Brand

Cast your vote at www.earnieawards.com today- voting closes June 1.