by MagnoliaPR | Dec 6, 2024 | Childrens/Baby Brands, Press
Brave Active Co. has officially launched their Southern California-inspired kids’ active lifestyle brand designed with laidback comfort and playtime in mind. Founded by Lien, a passionate mom of three originally from Belgium, Brave Active Co. combines her love for kids, athleticism, fashion, and sustainability to create a purposeful line of activewear for children, available in sizes 1/2 up to 7/8.
A former professional soccer player, Lien has always been driven by movement, health, and the importance of feeling confident in both sports and daily life. After relocating to Los Angeles, she navigated the fashion industry for over 15 years and gained invaluable insight into the needs of today’s families. Brave Active Co. was born from her desire to offer a more practical yet stylish option for kids who live life on the move.
“Growing up, sports played a huge role in shaping who I am,” Lien shared. “Now as a mom, I want to give my kids—and all kids—the same freedom to play, explore, and express themselves, while still looking great and feeling comfortable. Brave Active Co. is a reflection of that vision.”
Inspired by the SoCal ethos of outdoor adventure, health, and an active lifestyle, Brave Active Co.’s collections are designed to support kids as they explore the world around them. Each piece combines comfort, style, and eco-friendly materials to create clothing that is not only practical but also kind to the planet.
“We believe that athleisure is not just for adults,” said Lien. “Kids deserve the same opportunity to express themselves through their clothing, and we want them to feel confident and comfortable while they’re running, jumping, and playing. Our pieces are made to keep up with their busy lives and are designed for easy mix-and-match outfits, so parents don’t have to sacrifice style for convenience.”
From activewear essentials for boys and girls to versatile pieces that take kids from playtime to family outings, Brave Active Co. offers something for every child. Each item is carefully crafted with the modern, on-the-go family in mind, ensuring that kids are ready for whatever the day brings—without compromising on style or sustainability.
Brave Active Co.’s commitment to eco-friendly fashion is at the core of its mission. By using sustainable materials, the brand is not only looking out for the future of its young customers but also for the health of the planet. For more information about Brave Active Co. and to explore the full collection, visit www.braveactiveco.com
About Brave Active Co.
Brave Active Co. is a kids’ active lifestyle brand that combines style, comfort, and sustainability. Founded by Lien, a former professional soccer player and passionate mom, the brand offers high-quality, eco-friendly activewear for boys and girls. Inspired by the SoCal lifestyle, Brave Active Co. aims to empower children to live active, confident lives while protecting the planet.
by MagnoliaPR | Nov 25, 2024 | Childrens/Baby Brands, Press
Uggs…are they in or out this season? Style expert Leena Alsulaiman gives her thoughts on footwear trends for Business Insider. A digital publication reaching a younger discerning audience, Business Insider boasts a global audience of over 148 million.
Read the full article here.
by MagnoliaPR | Nov 11, 2024 | Press
With the holidays fast approaching, holiday decor is top of mind for many. Real Simple shares what’s trending this year, featuring insight from The Sweet Table Shop’s founder and entertaining expert Azie Jazestani.
Read the full article here.
A look at Real Simple’s reach – curious how public relations can help your brand through earned media and elevated brand perception? We are now accepting new PR clients for 2025. Send us an email at [email protected] or book a complimentary call here.
by MagnoliaPR | Sep 12, 2024 | Childrens/Baby Brands, Press
It’s no secret 2024 has been an eventful year – economic uncertainty, inflation, budget cuts, a presidential election looming – and PR and media has been in flux for years. On the surface, it may seem like it’s the wrong time to start your public relations efforts, but it’s actually an advantageous time for several reasons.
While public relations is considered many things, Investopedia defines it as:
- Public relations (PR) refers to managing how others see and feel about a person, brand, or company.
- PR for corporations, notably publicly traded companies, focuses on maintaining a positive corporate image while handling media requests and shareholder inquiries.
- PR is different from advertising or marketing, as it’s often meant to look organic and may not necessarily try to promote a product or service.
What makes PR worthwhile in Q4 of 2024 and beyond? The earned media, trust, and elevated perception that real PR offers is actually a cost effective way to share your brand with your target markets.
Top brands are taking notice, and allocating more resources and funds for public relations that may have been earmarked for traditional advertising in the past. Why? Advertising is more costly, with a guaranteed outcome but less impact – anyone can purchase an ad, but not every brand can land a genuine earned media featured in a trusted, top tier digital publication.
We are noticing a resurgence of interest in building long-term, mutually beneficial relationships with media, tastemakers, and influencers – which is great since this has been our forever strategy! We firmly believe in trusting the process and nurturing real relationships with the media – offering them timely and relevant client news and creative pitches. Transactional relationships are not part of our plan – since 2006, we’ve built a trusted network of professionals we’ve worked with for decades in the fashion, lifestyle, and family/kids niches and beyond.
We treat our clients as strategy partners working towards a common goal: consistent, elevated brand perception and staying power in volatile industries.
As we’ve seen in the past couple of years, affiliate programs are a vital part of working with the media. Many digital media outlets use affiliate networks to boost their revenue – for example, a top 10 baby bottle list will showcase only brands available on an affiliate network like ShareASale or Amazon. Brands should research the best fit for their affiliate program platform and the best incentives for e-commerce story coverage. We are happy to help guide our clients in this process.
While PR is not marketing and we can never (ethically) guarantee outcomes or sales, many prospects still inquire about this. We understand the pressure of making a profit when you invest in services, especially in economic uncertainty. We strategically research the best use of our client’s budget and resources for the best impact for true growth.
This means we may spread out a client’s influencer relations budget more effectively by working with micro-influencers with real followers and values that resonate with the brand’s ethos in lieu of spending thousands on one bigger name who doesn’t reflect the brand (sorry, no vanity strategy here!).
This also may entail allocating more time to pitching for holiday gift guides which are traditionally a SEO-friendly, move the needle category. One great example is our clients who were featured on the Today Show for their holiday gift guide – the feature is still published online with active links and high-ranking on Google years later.
Fresh, engaging content is crucial as well in today’s market. We require our clients to have professional, high resolution lifestyle and product images every season, and have newly partnered with a trusted social media management company for clients who may need additional assistance with creating social media collateral – whether that’s Tiktoks, Instagram reels, or storytelling in the form of visual media.
Storytelling – this strategy will never go out of style. Our brands have unique stories to share, and the media wants to hear about them. Making a pitch stand out is key in crowded markets – brands need to showcase their personality, the faces behind the brand, and what sets themselves apart from their peers.
As we enter Q4 of 2024, we anticipate a resurgence of energy and measured optimism for the rest of the year and 2025. We look forward to helping you with your PR and media relations needs and are currently accepting new clients. Interested? Please send us a note here.
by MagnoliaPR | Sep 3, 2024 | Childrens/Baby Brands, Press
Labor Day marks the unofficial end of summer, and we’re excited to enter hectic holiday mode fielding requests for those impactful, move the needle winter holiday gift guides – not to mention fall, wintertime, and timeless evergreen stories.
We are currently accepting new clients seeking public relations services, including media relations, consulting, social media, content, traditional and new digital media, and more. We specialize in lifestyle, fashion, and family/kids brands + experts (you name it, we can probably help!). Interested? Please drop us a note here or schedule a consultation on our Calendly.
Happy (Unofficial) Fall!
by MagnoliaPR | Aug 20, 2024 | Childrens/Baby Brands, Press
If you’ve been watching Love Island USA this summer, you’ve probably spotted client Boardies Apparel on the show – E! Online wrote a helpful article on how to dress like the attractive cast:
“Our team of shopping experts has curated a selection of items from the brands the contestants wore and used on Love Island USA Season 6. Yes, these brands have been featured on the show, and you can shop these options below just in time for the Love Island reunion!
Keep reading to discover must-have pieces from Boardies, Andie, LA Hearts, Adore Me, Dippin’ Daisy’s, and more that you’ve spotted on the hit reality series.”
Read the article and shop the Love Island looks here.
Interested in our public relations services for your brand? Contact us here.
