Balletcore vibes are trending this season, and FLATOUTbear‘s blush Rose bear is the perfect pick for little ballerinas. Thank you Earnshaw’s Kids for including these distinctive 100 percent Australian sheepskin flat bears in the On Trend page.
Since the early 2000s, FLATOUTbears have been a hit with A-list celebrities and top boutiques worldwide. Learn more about this luxury Aussie brand founded by two sisters here.
Starting off the year right with three clients in the January/February 2025 issue of Earnshaw’s Kids (newly rebranded from Earnshaw’s) – inside you’ll find Poppy & Rows, Brave Active Co., and FLATout Bear.
View the entire issue here.
If you’re interested in building visibilty and credibility for your brand through earned media and public relations, we’re currently accepting new clients in the lifestyle, fashion, and family/kids categories.
Currently, our most in demand from the media categories are:
-Tween/teen brands – fashion, lifestyle & accessories
-Experts in fashion, lifestyle, and family
-Swimwear/Resort
-Footwear
-Children’s fashion & accessories
FLATOUTbears was selected as a holiday gift idea for children and featured on CBS 58. These luxe, flat-shaped bears made of authentic Australian sheepskin are known for their unique shape and softness – perfect for stashing in strollers and taking on holiday travels as a portable comfort companion.
View the entire segment with Toy Tips here.
If you’ve ever wondered if gossip is truly harmless, this Yoga Journal article delves into the dilemma with expert insight from psychotherapist Hillary Schoninger, LCSW.
Read the full article here.
Brave Active Co. has officially launched their Southern California-inspired kids’ active lifestyle brand designed with laidback comfort and playtime in mind. Founded by Lien, a passionate mom of three originally from Belgium, Brave Active Co. combines her love for kids, athleticism, fashion, and sustainability to create a purposeful line of activewear for children, available in sizes 1/2 up to 7/8.
A former professional soccer player, Lien has always been driven by movement, health, and the importance of feeling confident in both sports and daily life. After relocating to Los Angeles, she navigated the fashion industry for over 15 years and gained invaluable insight into the needs of today’s families. Brave Active Co. was born from her desire to offer a more practical yet stylish option for kids who live life on the move.
“Growing up, sports played a huge role in shaping who I am,” Lien shared. “Now as a mom, I want to give my kids—and all kids—the same freedom to play, explore, and express themselves, while still looking great and feeling comfortable. Brave Active Co. is a reflection of that vision.”
Inspired by the SoCal ethos of outdoor adventure, health, and an active lifestyle, Brave Active Co.’s collections are designed to support kids as they explore the world around them. Each piece combines comfort, style, and eco-friendly materials to create clothing that is not only practical but also kind to the planet.
“We believe that athleisure is not just for adults,” said Lien. “Kids deserve the same opportunity to express themselves through their clothing, and we want them to feel confident and comfortable while they’re running, jumping, and playing. Our pieces are made to keep up with their busy lives and are designed for easy mix-and-match outfits, so parents don’t have to sacrifice style for convenience.”
From activewear essentials for boys and girls to versatile pieces that take kids from playtime to family outings, Brave Active Co. offers something for every child. Each item is carefully crafted with the modern, on-the-go family in mind, ensuring that kids are ready for whatever the day brings—without compromising on style or sustainability.
Brave Active Co.’s commitment to eco-friendly fashion is at the core of its mission. By using sustainable materials, the brand is not only looking out for the future of its young customers but also for the health of the planet. For more information about Brave Active Co. and to explore the full collection, visit www.braveactiveco.com
About Brave Active Co.
Brave Active Co. is a kids’ active lifestyle brand that combines style, comfort, and sustainability. Founded by Lien, a former professional soccer player and passionate mom, the brand offers high-quality, eco-friendly activewear for boys and girls. Inspired by the SoCal lifestyle, Brave Active Co. aims to empower children to live active, confident lives while protecting the planet.
Uggs…are they in or out this season? Style expert Leena Alsulaiman gives her thoughts on footwear trends for Business Insider. A digital publication reaching a younger discerning audience, Business Insider boasts a global audience of over 148 million.
Read the full article here.