Sleepless nights for families can be a common issue, and Michelle Felder, LCSW, MA and Founder of Parenting Pathfinders offers helpful tips for parents in the latest blog for Sleepopolis. Founded in 2014, Sleepopolis is dedicated to bringing consumers the most comprehensive sleep-industry information.
Read the article here.
Valentine’s Day is around the corner, and Magnolia Baby is featured on CBS Austin today for their Valentine’s Day Gifts segment. We love Magnolia Baby‘s soft pima cotton pajamas and casualwear to celebrate our littlest Valentines.
Score 15% off their V-day styles by using the code MBLOVESAUSTIN at www.magnoliababy.com.
View the entire segment here.
Triangulation: what is it exactly and how does it impact children? Client Parenting Pathfinders weighs in on this timely topic for Parents here.
Let’s hear it for New York! We will be at Playtime & Kids Hub New York and the brand new Children’s Show trade events this February. We’re excited to have our newest client Magnolia Baby exhibiting at Playtime New York at the Metropolitan Pavilion in Manhattan on February 11-13, 2024.
We’ll also be stopping by Children’s Show on Fifth Ave. to check out their first-ever event on February 11 and 12. Children’s Show is organized by IEG USA (Italian Exhibition Group USA, Inc.), the U.S. subsidiary of world leading trade show organizer Italian Exhibition Group S.p.A.
Follow along on our Instagram for daily stories and posts in NYC, and please email or reach out here to set up an in-person (or virtual) appointment to learn more about how we can work together.
See you in Manhattan!
Hello 2024! Thank you to our longtime clients & supporters who made 2023 a successful year of amazing press and growth. With the holidays now behind us and a fresh start ahead, we’re excited to welcome new brands to our public relations client roster for 2024.
We’re currently working on media requests for Valentine’s Day, spring/summer ’24, timely seasonal stories, expert insight & thought leadership on trending topics, as well as timeless/evergreen stories.
“Earned media, including PR, is the highest form of trusted media (followed by owned and lastly, paid) and is essential to a brand’s credibility, particularly with social media and influencers blurring the lines between what is fact and what is opinion.
Trust is built around positive, inclusive, proactive messaging and thoughtful, transparent reactive messaging.” Source: Muck Rack
Why PR? Why now in 2024?
“Earned media is much more capital efficient than paid.” Being consistently profiled in top media outlets is a cost efficient way to build legitimacy and trust with your target markets. Earned media from public relations efforts opens doors for even more media mentions, SEO backlinks, collaborations, prestigious awards, and positive brand recognition.
“Reputation is hard won and easily lost. Brands today are automatically opted-in when it comes to PR and there’s no “unsubscribe” option. Public perception will impact sales and customer retention in both the short and long term, and the only way to manage it is through smart PR tactics.” (Source: Muck Rack)
Services we offer:
We are accepting new clients in the following categories and beyond:
We specialize in comprehensive PR for fashion, family & lifestyle brands worldwide. Since 2006, we’ve helped cultivate brand awareness & media coverage for newly emerging and established brands, securing press in top tier & relevant niche media outlets including the Today Show, Wall Street Journal, Parents, People, Forbes, Girls’ Life, Business Insider, Goop, Fast Company, CNN, Pregnancy & Newborn, National Geographic Family, USA Today, Verywell Mind, The Bump, Yahoo, Better Homes & Gardens, Apartment Therapy, Teen Vogue, Earnshaw’s, Byrdie, Insider, Footwear News, and WWD to name a few.
Not quite sure if your brand is a fit or falls into our niches, or how PR can help elevate your brand? Feel free to drop us a line – we have well-rounded experience working with diverse brands and individuals, with regular media requests for topics loosely related to our specializations as well.
We take strategic, tailored approach to public relations, focusing on what works for your specific brand and what’s relevant in today’s ever-changing world. We aim to elevate brand perception, trust, and recognition- often this entails a mix of traditional and new media outreach, social media, influencer relations, awards, product placement, and thought leadership.
We believe in a long-term, relationship-minded focus for ongoing, sustained media relations to properly build, grow, and maintain your brand. Occasionally, we will take on select shorter-term projects or freelance assignments if they resonate with our media connections and ethos.
We are happy to discuss the best options for your brand and share our capabilities deck for more about what we do and our results. Please email [email protected] or book a meeting with us here. Thank you and cheers to a prosperous New Year!
