Earned Media Opportunities: Accepting New Clients for Summer ’24 & Beyond

Earned Media Opportunities: Accepting New Clients for Summer ’24 & Beyond

A sampling of recent client press coverage 

Summer is an ideal time to start public relations outreach – the media is starting to source for their longer lead winter holiday gift guides, as well as timely summer stories, back to school, fall, and those timeless evergreen stories and lists. With this in mind, we’re now accepting new clients ready to start their public relations journey for consulting, earned media, influence, positioning, and expert guidance with our boutique PR agency. Interested? Contact us here or schedule a call on our Calendly.

Our Core Services Include:

Earned Media Relations: We connect our clients to key top tier + niche media outlets that are a fit for their specific PR objectives and target markets. This means we strategically build relationships and pitch our clients for inclusion in earned media opportunities (this includes SEO-friendly lists and roundups, reviews, features, expert quotes, podcasts, television segments, and more). Being in business since 2006 with deep relationships and media connections, we routinely receive inbound media requests as well which means optimal media coverage for our clients.

Earned media examples from 2023 for Magnolia Public Relations clients.

Influencer Seeding: Getting your brand in front of the right audiences and consumers in the age of social media is part of our public relations strategy. We work with vetted influencers and tastemakers to share our brands authentically to their respective audiences through seeding/gifting opportunities and collaborations. We also coordinate participation in influencer activations and cross-promotional opportunities.

Thought Leadership & Expert Positioning: If you are a CEO or expert looking to build your brand through consistent media coverage, thought leadership is for you. Whether you’re a lifestyle expert interested in being quoted in In Style about winter jackets or a parenting therapist wanting to share child-rearing advice for families in Parents, we connect you to your desired media through strategic outreach and positioning. Launced in 2020, this is a rapidly growing service category that can be bundled with other services. Our clients are receiving top tier press and opportunities – one was chosen for the DotDash Meredith Verywell Family review board thanks to our pitch.

We specialize in lifestyle, fashion, and kids/family categories. From children’s apparel to footwear to accessories to experts, we have vast experience and media resources. Chances are, we can serve your specific niche or will refer you to the right connection.

Currently, we’re working on immediate media requests (quicker turn-around, typically 1-3 months) as well as longer-lead requests (typically 4-6 months ahead of time). Year-round, we’re always receiving requests from top tier + niche media outlets and would love to feature your brand.

Winter holiday gift guides are traditionally sourced in the summertime. Now is the time to lay the foundation for a successful rest of 2024 with sustained earned media and strategic public relations with Magnolia Public Relations. Interested? Please send us an email here or schedule a mini consultation here.

Playtime New York Recap: A Peek at Spring/Summer ’25

Playtime New York Recap: A Peek at Spring/Summer ’25

Last week we attended the Playtime New York trade show at the Metropolitan Pavilion to check out the spring/summer ’25 collections and support client Boardies Apparel with Nicky Rose Kids sales showroom. Pastels, neons, and intricate prints seemed to dominate the landscape, as well as cozy comforts.

Visit our Instagram for more imagery and insights on the bustling show here.

Summer in the City: Boardies Apparel Press in Earnshaw’s Magazine

Summer in the City: Boardies Apparel Press in Earnshaw’s Magazine

Summer’s in full swing and we’re here for it – check out Boardies Apparel in several pages of this rooftop swimwear editorial for Earnshaw’s Magazine, the leading children’s apparel industry publication for over 100 years.

Boardies is available at major retailers worldwide, including Nordstrom, Urban Outfitters, and Harrods – learn more about the U.K. swimwear line for the whole family here.

View the entire July/August 2024 Earnshaw’s Magazine issue here.

Best Organic Baby Essentials: Oolie Wins NAPPA Awards

Best Organic Baby Essentials: Oolie Wins NAPPA Awards

Our new Certified B Corp client, Oolie, was honored with a National Parenting Product Award for their organic newborn trio. The NAPPA Awards, founded over 30 years ago, is a respected awards program focused on showcasing the best and brightest parenting brands.

“Oolie’s Organic Newborn Trio & Gift Bag includes one baby hat, one baby bodysuit, one baby blanket, and one convertible gift bag, all made with 100% GOTS-certified organic cotton. The hat and kimono-style bodysuit fit ages 0-3 months and have no internal labels to touch baby’s skin. The bag can be used as a small tote, with handles snapped together, or as a semi-rigid storage cube, with the handles tucked into the body of the bag.”

Learn more about Oolie and their NAPPA Award here.