We were honored to be quoted in the respected Ragan publication PR Daily on the future of the fashion PR industry- here’s our quote from the article, which you can read in its entirety here.
“Successful PR campaigns need to pull on traditional, online, digital and influencer elements to make an impact.”
Adrienne Dorsey, founder of Magnolia PR, agrees, “Relying on one component—like paid influencers—to carry your whole campaign will be phased out.”
Speaking of influence, experts agree that we’ve hit a saturation point when it comes to influencer marketing.
There is growing frustration with both the lack of regulation with regard to budget expectations and how brands desire to work with certain influencers based on follower numbers alone as opposed to authentic brand alignment.
“Brands mistakenly invest their funds with influencers who don’t resonate with their target audience,” Dorsey continues. “We advise brands to focus on influencers that may not have millions of followers, but appeal to their specific demographic, have real engaged followers and reflect the brand’s aesthetic and values.”
In a digital world where the expectation is that more followers equals more reach and results, agencies and clients can easily lose sight of where and with whom brands can create the most impact. Savvy communicators should remember that quality over quantity is key.
This approach is working well for Magnolia PR client, Roco Clothing, who enlisted micro-influencer Aria de Chicchis to wear the label at several New York Fashion Week 2018 events. De Chicchis was photographed by paparazzi and with celebrities like Paris Hilton and stylist June Ambrose. These results successfully aligned with the company’s overall goal to help the UK-based brand “be a part of iconic NYFW as they further expand in the US market.”
Thank you PR Daily! To learn more about our services and how we can help your brand, please contact us today at [email protected].