The newly launched KIDS MODAPORTUGAL initiative is an international promotional campaign underscoring the dynamism and distinction of Portuguese children’s fashion brands in a competitive global market. Aware of this sub-sector’s relevance in the national clothing industry, this project was authored by the Textile Intelligence Center (CENIT) in partnership with the National Association of Clothing and Apparel Industry (ANIVEC).
KIDS MODAPORTUGAL is represented by a group of eight brands that have embraced the
challenge, together with CENIT, of presenting the diversity of the nation’s offerings. The campaign aims to show the dynamism of an entire sector that includes approximately five dozen brands displaying strong international expression and recognition. With a strong focus on sustainability, these eight Portuguese brands – Baby Gi, Knot, Laranjinha, Play Up, Pureté, Snug, Wedoble and Wolf&Rita – are the protagonists of the campaign and represent a whole movement concerned with the positive impact fashion can have on the environment, people, and the economy.
TOGETHER FOR THE FUTURE is the launch motto where Portuguese brands are committed to a safer and more sustainable future. All communication was inspired by the theme of sustainability, future, and union. This digital showcase as well as campaign video are available at www.kidsmodaportugal.pt.
The Portuguese textile and clothing sector is experiencing a moment of transformation to which the children’s clothing sub-sector is no stranger. Today, this industry represents one of the main development drivers in the country, with the children’s clothing sub-sector being one of the most dynamic, as evidenced by the constant launch of new brands. The Portuguese clothing sector has played a leading role in one of the main transformations of the country’s industrial and business fabric.
Due to its sustainability and spirit of innovation in the baby & children’s clothing space, this sub-sector boasts a strong export component. According to CENIT estimates, only 16 percent of the national production of children’s clothing is directed to domestic trade. Estimates suggest that the corresponding turnover, exclusively for the children’s clothing manufacturing sub-sector, is around 600 million Euros, increasing by around 6% between 2019 and 2021.
Believing unity is strength, these brands have come together in search of greater
appreciation with a unique Portuguese Production seal associated with sustainability on a global level. Thus, KIDS MODAPORTUGAL was born with a narrow focus on the B2B growth of high-quality baby & children’s apparel brands, inviting international buyers and distributors to discover the growing appreciation of Portuguese quality. Join KIDS MODAPORTUGAL at their hashtag motto #togetherforthefuture.
KIDS MODAPORTUGAL is promoted by CENIT in partnership with ANIVEC
and co-financed by the European Regional Development Fund through the Portugal 2020
Competitiveness and Internationalisation Operational Program.
To learn more about KIDS MODAPORTUGAL, visit www.kidsmodaportugal.pt.
