Luxury Fashion Rentals for Littles: Introducing Rainey’s Closet

Luxury Fashion Rentals for Littles: Introducing Rainey’s Closet


Celebrating special occasions is often a daunting task for parents- selecting the perfect outfit and accessories for their children can not only be costly but time consuming. Rainey’s Closet aims to solve this dilemma with seamless luxury fashion rentals for babies & children in their one-stop online shop. The Rainey’s Closet end goal is clear: priceless quality family time is preserved and a special memory is made.

A multitude of shimmering tulle dresses, sequined shrugs, and vintage lace crowns from coveted labels including Tutu du Monde, Dollcake, Joyfolie, and Nellystella are available to rent at Rainey’s Closet rentals are a fraction of what it would normally cost to purchase items outright- items often worn once for the special occasion and never again- with the normal rental totaling $30-$45. Luxe ball gown rentals are typically around $100 for styles that normally retail for over $500. Outfit add-ons and accessories, including collars, capelets, headbands, and flower crowns, are available to rent at a reasonable range of $8 to $20.


The nude Swan Queen dress and Queen’s Tiara by Tutu du Monde are two of the most popular rentals. Flower girl gowns for bridal parties, first birthday party frocks, and festive holiday dresses for family portraits are a few common reasons for shopping Rainey’s Closet. Photographers and stylists seeking one of a kind outfits for fashion shoots and editorials are also placing orders.

The Rainey’s Closet concept was formed in 2015 after founder Erica Richards had a frustrating experience coordinating clothing and accessories for her annual family photo session. Spending countless hours tracking down items (often too expensive or they wouldn’t arrive in time) and scrambling to find something for her 3-year-old daughter, Rainey, Richards realized there was a true need for a streamlined, luxury children’s fashion rental process. Rainey’s Closet aims to let parents spend valuable time with their children rather than wasting precious hours hunting down complete outfits.

“After a lot of time and money was invested in an outfit that would be worn only once, I thought,

‘I wish there was somewhere I could rent everything in one place and be done with it,’” said Richards.

Now there is. The simplified Rainey’s Closet rental process allows customers to browse by size, category, brand, or date and reserve their selection for 4 or 8-day rental periods. Once reserved, their order will be shipped two days prior to their event for a standard shipping rate of $6. On the 4th or 8th day of the rental, customers can package everything in the original packaging and mail back using an included prepaid return label- no need to dry clean or pay again for shipping.


Rainey’s Closet offers coordinated outfit options from handpicked, hard-to-find brands for infants and children up to size 16. By taking the guesswork out of finding high-quality and limited run styles by in-demand designers worldwide, Rainey’s Closet is quickly becoming the online destination for discerning shoppers who adore micro fashion without the commitment or price tag of purchasing items. For added convenience, customers can directly shop the styles they see on the Rainey’s Closet Instagram in the InstaShop section of

Melrose Place Pop Up: Shop Infantium Victoria This Sunday & Monday

Melrose Place Pop Up: Shop Infantium Victoria This Sunday & Monday



Shop European children’s fashion brand Infantium Victoria at AMCONYC’s Los Angeles Fashion Week Designer Pop-Up Shop this Sunday & Monday, October 16 & 17, 11 a.m. to 7 p.m. at 8422 Melrose Place in West Hollywood, CA. Hope to see you there!

To learn more about Infantium Victoria and their fairytale-inspired collection, visit