Earned Media Opportunities: Accepting New Clients for Spring/Summer ’24

Earned Media Opportunities: Accepting New Clients for Spring/Summer ’24

A sampling of client press coverage in 2023

As we spring forward and get ready to usher in the official start of the season, we’re now accepting new public relations clients. Spring is an ideal time to start public relations outreach – why? It’s the season where you plant the seeds for ongoing media coverage & brand visibility for an abundant summer of growth and opportunity. It’s time to shake off the winter blues and step into your media darling era.

Our Core Services Include:

Earned Media Relations: We connect our clients to key top tier + niche media outlets that are a fit for their specific PR objectives and target markets. This means we strategically build relationships and pitch our clients for inclusion in earned media opportunities (this includes SEO-friendly lists and roundups, reviews, features, expert quotes, podcasts, television segments, and more). Being in business since 2006 with deep relationships and media connections, we routinely receive inbound media requests as well which means optimal media coverage for our clients.

Earned media examples from 2023 for Magnolia Public Relations clients.

Influencer Seeding: Getting your brand in front of the right audiences and consumers in the age of social media is part of our public relations strategy. We work with vetted influencers and tastemakers to share our brands authentically to their respective audiences through seeding/gifting opportunities and collaborations. We also coordinate participation in influencer activations and cross-promotional opportunities.

Thought Leadership & Expert Positioning: If you are a CEO or expert looking to build your brand through consistent media coverage, thought leadership is for you. Whether you’re a lifestyle expert interested in being quoted in In Style about winter jackets or a parenting therapist wanting to share child-rearing advice for families in Parents, we connect you to your desired media through strategic outreach and positioning. Launced in 2020, this is a rapidly growing service category that can be bundled with other services. Our clients are receiving top tier press and opportunities – one was chosen for the DotDash Meredith Verywell Family review board thanks to our pitch.

We specialize in lifestyle, fashion, and kids/family categories. From children’s apparel to footwear to accessories to experts, we have vast experience and media resources. Chances are, we can serve your specific niche or will refer you to the right connection.

Currently, we’re working on immediate media requests, including Easter and other evergreen seasonal stories – spring cleaning, wardrobe refreshes, new spring/summer collection launches, etc. Longer lead publications are seeking summertime essentials and (soon!) back to school stories will be top of mind. Year-round, we’re always receiving requests from top tier + niche media outlets and would love to feature your brand.

Another reason to start PR in the spring: winter holiday gift guides are traditionally sourced in the summertime. Now is the time to lay the foundation for a successful rest of 2024 with sustained earned media and strategic public relations with Magnolia Public Relations. Interested? Please send us an email here or schedule a mini consultation here.

Meet Us In Manhattan: Playtime New York + Children’s Show February 2024

Meet Us In Manhattan: Playtime New York + Children’s Show February 2024

Let’s hear it for New York! We will be at Playtime & Kids Hub New York and the brand new Children’s Show trade events this February. We’re excited to have our newest client Magnolia Baby exhibiting at Playtime New York at the Metropolitan Pavilion in Manhattan on February 11-13, 2024.

We’ll also be stopping by Children’s Show on Fifth Ave. to check out their first-ever event on February 11 and 12. Children’s Show is organized by IEG USA (Italian Exhibition Group USA, Inc.), the U.S. subsidiary of world leading trade show organizer Italian Exhibition Group S.p.A.

Follow along on our Instagram for daily stories and posts in NYC, and please email or reach out here to set up an in-person (or virtual) appointment to learn more about how we can work together.

See you in Manhattan!

New Client News: Now Representing Magnolia Baby

New Client News: Now Representing Magnolia Baby

We’re happy to announce our newest client, Magnolia Baby! In addition to the obvious name synergy, we discovered we’re both industry veterans – starting our respective businesses in 2006. Armed with lived experience and true expertise in the baby & kidswear industry, Magnolia Baby is sold at over 450 stores worldwide and www.magnoliababy.com.

We’re excited to be partnering with a beautiful premium layette brand like Magnolia Baby to further expand their vision and give back to charitable causes.

Visit Magnolia Baby and Magnolia Public Relations in person at Playtime New York next month, February 11 to 13 at the Metropolitan Pavilion in Manhattan. Stay tuned for more about Magnolia Baby – hope to see you at the show!

Interested in PR services for your brand? Feel free to schedule a call on our Calendly or contact us here.

New Year, New Press: Now Accepting Clients for 2024

New Year, New Press: Now Accepting Clients for 2024

Hello 2024! Thank you to our longtime clients & supporters who made 2023 a successful year of amazing press and growth. With the holidays now behind us and a fresh start ahead, we’re excited to welcome new brands to our public relations client roster for 2024.

We’re currently working on media requests for Valentine’s Day, spring/summer ’24, timely seasonal stories, expert insight & thought leadership on trending topics, as well as timeless/evergreen stories.

“Earned media, including PR, is the highest form of trusted media (followed by owned and lastly, paid) and is essential to a brand’s credibility, particularly with social media and influencers blurring the lines between what is fact and what is opinion.

Trust is built around positive, inclusive, proactive messaging and thoughtful, transparent reactive messaging.” Source: Muck Rack

Why PR? Why now in 2024?

“Earned media is much more capital efficient than paid.” Being consistently profiled in top media outlets is a cost efficient way to build legitimacy and trust with your target markets. Earned media from public relations efforts opens doors for even more media mentions, SEO backlinks, collaborations, prestigious awards, and positive brand recognition.

“Reputation is hard won and easily lost. Brands today are automatically opted-in when it comes to PR and there’s no “unsubscribe” option. Public perception will impact sales and customer retention in both the short and long term, and the only way to manage it is through smart PR tactics.” (Source: Muck Rack)

Services we offer:

  • Traditional Public Relations
  • New Media Public Relations
  • Media Relations
  • Influencer Program Management
  • Celebrity & Influencer Gifting + Marketing
  • Public Relations For Experts
  • Expert Consulting
  • SEO Copywriting + Content Writing
  • Social Media Management
  • Product Placement
  • Thought Leadership
  • Awards Submissions

We are accepting new clients in the following categories and beyond:

  • Fashion, Family & Lifestyle Brands & Services
  • Experts in relevant subjects: business founders, lifestyle, fashion, family, health, home, etc.
  • Brick & Mortar and E-commerce Shops
  • General & Women’s Interest Brands & Services – gifts, footwear, fitness, lifestyle, home, etc.
  • Related categories

We specialize in comprehensive PR for fashion, family & lifestyle brands worldwide. Since 2006, we’ve helped cultivate brand awareness & media coverage for newly emerging and established brands, securing press in top tier & relevant niche media outlets including the Today Show, Wall Street Journal, Parents, People, Forbes, Girls’ Life, Business Insider, Goop, Fast Company, CNN, Pregnancy & Newborn, National Geographic Family, USA Today, Verywell Mind, The Bump, Yahoo, Better Homes & Gardens, Apartment Therapy, Teen Vogue, Earnshaw’s, Byrdie, Insider, Footwear News, and WWD to name a few.

Not quite sure if your brand is a fit or falls into our niches, or how PR can help elevate your brand? Feel free to drop us a line – we have well-rounded experience working with diverse brands and individuals, with regular media requests for topics loosely related to our specializations as well.

We take strategic, tailored approach to public relations, focusing on what works for your specific brand and what’s relevant in today’s ever-changing world. We aim to elevate brand perception, trust, and recognition- often this entails a mix of traditional and new media outreach, social media, influencer relations, awards, product placement, and thought leadership.

We believe in a long-term, relationship-minded focus for ongoing, sustained media relations to properly build, grow, and maintain your brand. Occasionally, we will take on select shorter-term projects or freelance assignments if they resonate with our media connections and ethos.

We are happy to discuss the best options for your brand and share our capabilities deck for more about what we do and our results. Please email [email protected] or book a meeting with us here. Thank you and cheers to a prosperous New Year!

How To Handle Holiday Burnout: Parenting Pathfinders in Business Insider

How To Handle Holiday Burnout: Parenting Pathfinders in Business Insider

The hectic nature of the holidays can often lead to burnout, and Business Insider tapped client Michelle Felder, LCSW, MA and founder of Parenting Pathfinders, for expert advice on this timely topic.

With over 104 million unique monthly views and over 260 million social media followers, Business Insider is one of the top digital media outlets for business and lifestyle. Read the entire article here.