The Netflix original film Irreplaceable You is out February 16 and you may spot a familiar pair of shoes on actress Alyssa Cheatham, who plays the main character as a child! Lili Collection Shoes makes their movie debut in this heartfelt production, also starring Christopher Walken.
Check out Alyssa wearing her pink oxfords from Lili Collection in the trailer above!
To learn more about the film, W Magazine wrote a nice review here.
As we enter the first trade shows of 2018, it’s a good time to look over your show strategy, whether you are exhibiting at ENK Children’s Club (January 7-9) or another upcoming show. We routinely attend trade shows and can give a few pointers on what works and what doesn’t- here are our tips:
1. Your booth’s aesthetic. While you can spend a small fortune on your booth display, often it’s the smaller, more personal and clever touches that make more of an impact. String lights, marquee signs announcing your show specials, and felt letter boards are fun accents. One strong image on a poster board may be more impactful while buyers are walking by rather than several tiny images that are hard to see from the aisles. Make sure you have adequate lighting (often you pay extra for additional lighting) and request your booth’s general location when negotiating, if possible.
2. Your booth’s layout. Is there an easy way for buyers to enter your booth and inspect your collection? Or do they awkwardly have to dodge a mannequin and squeeze past desk & chairs to make it through? Make it easy to enter your booth.
3. Be prepared with materials. It may seem obvious, but make sure to bring enough line sheets, lookbooks, business cards, and other marketing materials to offer buyers. If they are pressed for time, they may want to take home the lookbook and place their order at a future date. Also know your wholesale and suggested retail prices.
4. Keep it positive & productive. While it may be tempting to complain to your booth neighbor about the lack of buyers or sit in your booth stewing, it’s not a good look and won’t compel any buyers to stop by. Keep it professional and be proactive.
If it’s a slow time at the show, use it as an opportunity to do a Facebook Live sharing a sneak peek of your upcoming season. Take photos for future content when the collection launches, or to include in follow-up emails with potential buyers showcasing pieces they liked.
5. Be social. Speaking of social media, utilize the trade show hashtags (often posted on their signage and Instagram accounts) to attract attention. We have met a few buyers by simply using the show’s hashtags and posting images of new brand offerings or show exclusives. Be sure to use the trade show’s location in case people are searching through venue images and include your Booth # in all posts.
6. Takeaway Items. Branded tote bags, candies, lip balm, pens, water…All of these are popular at shows and help people remember your name beyond the show.
7. Follow Up, But Don’t Be Annoying. After the show, make sure you follow up with all leads- if someone has requested you send them a digital lookbook (even if they already have the paper one), send it with a brief summary of your offerings and more information on any pieces they were eyeing.
While it’s important to stay on their radar, do not annoy buyers with constant emails- stick to brief, friendly communication (perhaps each new season) sharing new developments that may interest them. Focus on building an ongoing relationship rather than a transaction.
We hope these tips are helpful, as always please feel free to email [email protected] for more information on our services for growing children’s fashion & lifestyle brands. Happy 2018!
Celebrity blogger & dad Perez Hilton shared this enthusiastic unboxing video of Lili Collection shoes and we’re thrilled! Thank you Perez for sharing the Made in America goodness of Lili Collection to your fans- in less than one day, the Facebook video has over 45,000 views!
The newest issue of Milk Magazine features Instagram phenom Naomi Davis (aka Love Taza) on the cover & inside- see Lili Collection shoes in this beautiful editorial. Read Taza’s behind the scenes details on the shoot here.
Wyatt Lily NYC is in OK! Magazine for holiday gift picks for baby & kids- score 20% off your purchase with the coupon code OKW2015 at www.wyattlily.com or 212-580-5459. They ship worldwide from their Upper West Side Manhattan boutique- from custom tees to festive holiday separates, Wyatt Lily has you covered.
