Designed in NYC, Inspired by India: Introducing Qatrah

Designed in NYC, Inspired by India: Introducing Qatrah


Using handwoven, heirloom-quality fabrics and ethically handcrafting their infantwear collection in India by local artisans, Qatrah stands out in a sea of disposable fashion. Designed in New York City by veteran women’s fashion designer Charu Wadhwa, Qatrah focuses on freedom of movement for babies with airy silhouettes reflecting Charu’s Indian heritage. Rompers, harem pants, low-slung trousers, and cotton-silk blankets (perfect for baby’s first trip home from the hospital) round out the breezy collection for 0 to 2 year-olds, available at

Qatrah’s newest collection, Little White Bird, reflects the freedom of wearing flowy, away-from-the-body silhouettes and uses the symbolism of the bird as their central motif. Charu aims to revive the traditional Indian crafts of Daraj (reverse applique) and Chikankari (white on white embroidery) with her distinctive, intricate embroidered designs featuring subtle bird details and playful, colorful tassel accents.

Each Qatrah piece is created using slow fashion methods with a keen focus on social responsibility and designs that endure and can be passed down for generations.


“I think slow fashion lies in the essence of the textile process of Qatrah, where materials pass through the hands of one craftsperson to the other,” said Charu, a NYC mother of one young daughter, Aria. “Qatrah is an effort to eschew factory and sweatshop culture in favor of equal pay and better working conditions for our artisans to create beautifully made pieces that can be worn, treasured and handed down from one child to the next.”


Charu’s extensive background in high-end women’s fashion sets her apart from other micro-fashion designers. Educated at NIFT in New Delhi and FIT in NYC, Charu has over a decade of experience working for the most esteemed design houses, including Ralph Lauren and Calvin Klein. From Nicole Kidman at the 2013 Cannes Film Festival, Naomi Watts at the 2014 Oscars, to Katie Holmes at the Met Gala, Charu has been instrumental in many memorable red carpet fashion moments.

As she sets her sights on influencing slow fashion for the pint-sized set, Indian-born and raised Charu hopes to share the rich cultural heritage and craftsmanship of her home country combined with luxurious fabrics and child-friendly designs. To learn more, please visit

Playtime & ENK Children’s Club: 2018 Trade Show Dates Announced

Playtime & ENK Children’s Club: 2018 Trade Show Dates Announced

Are you planning to visit the leading children’s industry trade shows in 2018? Here are the latest confirmed dates for ENK Children’s Club and Playtime Universe shows:

ENK Children’s Club

January 7-9 in New York City

February 12-14 in Las Vegas, NV

February 25-28 in New York City

To learn more, visit:

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Playtime Universe

Playtime Berlin, January 23-24

Playtime Paris, January 27-29

Playtime New York, February 11-13

Playtime Tokyo, February 20-22

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To learn more, visit

If you are planning to exhibit at either show, we would love to help you with public relations services prior to your show- please feel free to contact us for details on how we can help grow your brand through press!





Coming Up Roses: Introducing British Client Blade & Rose

Coming Up Roses: Introducing British Client Blade & Rose

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Our new client Blade & Rose is Britain’s leading children’s clothing brand specializing in trendsetting leggings featuring cheeky designs on the bottom. In addition to their signature leggings, Blade & Rose carries hats, bibs, tops, hoodies, socks, and Wellington Boots. The company was founded by entrepreneurial mother of two Amanda Peffer during her maternity leave and is named after each child’s middle name, ‘Blade’ and ‘Rose’.

Inspired by her then 3-month-old daughter, who always had the tush of her leggings on display, Amanda found herself constantly pulling down her daughters dresses until she decided to embrace the beautiful bottom sticking out and design a fun range of leggings around this concept.


Blade & Rose uses high quality fabric that’s durable, washes well and most importantly is soft on children’s delicate skin. The initial range quickly sold out and now the family business has stockists worldwide, including the U.S., Europe, Japan, China & Dubai.
Blade & Rose is currently sold at over 200 stores in the USA, including Nordstrom. To learn more, please visit  ​